Tom Beck is Executive Director of SoDA.

Ricardo Prada, PhD

Ricardo Prada is a Silicon Valley psychologist making technology more humane. I've helped design offbeat things at Google, X, Verily, Waymo, and Boeing, ranging from self-driving cars to contact lens computers, to AI-infused devices.

Currently, I serve as Director and Principal Researcher of Google's AIUX team. Before, I led design and user research for Alphabet's X incubator.

Check out Ricardo's work at ricardoprada.com

Tina Rosenbaum is Group Account Director at SET where she leads the client relationships of our New York office. She has 20+ years of experience in developing, leading and implementing strategic branding and marketing initiatives.

Tina Rosenbaum is a talented leader who has directed multiple client services teams and delivered exceptional results for brands such as Verizon, Walgreens, Johnson & Johnson, Dr. Pepper Snapple Group, The Scotts Miracle-Gro Company, and The Coca-Cola Company.

Lemke Meijer is an interaction designer from The Netherlands based in Iceland. At Gagarin Interactive she works on creating narrative spaces for interactive exhibition concepts.