2018 Xlab

Digital Signage Expo (DSE)

The world’s largest digital signage and interactive technologies event, Digital Signage Expo (DSE) brings together ideas and industry innovators, leading brands and strategic partners, business and solutions providers. As the leading forum for digital signage and interactive display technologies, DSE 2019 is a must for anyone seeking to:



Storylab is an interactive experience company focused on telling stories through technological wizardry. We like to focus on place-based (both physical and virtual) interactions and experiences. Storylab creates technology-driven interactive and immersive experiences for research, education, entertainment, dining, art and engagement.

Raman Mustafa

Raman Mustafa works as a liaison between artist team and project architects/subs to analyze and produce architectural drawings, identify project goals/objectives, and articulate design opportunities. He helps to review technical drawings to ensure compliance with the design solution. Raman Mustafa prepares schematic design and design development documents.

Raman Mustafa, Designer at Refik Anadol Studio in Los Angeles
Refik Anadol Studio
Los Angeles, CA

Lillian Preston

As Managing Director of Bluecadet’s New York City office, Lillian Preston brings a passion for discovery and history to her work;an executive producer specializing in large exhibition projects for cultural institutions.

Lillian Preston
New York, NY

Ricardo Prada

Ricardo Prada, PhD


Ricardo Prada is a Silicon Valley psychologist making technology more humane. I've helped design offbeat things at Google, X, Verily, Waymo, and Boeing, ranging from self-driving cars to contact lens computers, to AI-infused devices.

Currently, I serve as Director and Principal Researcher of Google's AIUX team. Before, I led design and user research for Alphabet's X incubator.


Check out Ricardo's work at ricardoprada.com

Ricardo Prada
Mountain View, CA

Tina Rosenbaum

Tina Rosenbaum is Group Account Director at SET where she leads the client relationships of our New York office. She has 20+ years of experience in developing, leading and implementing strategic branding and marketing initiatives.

Tina Rosenbaum is a talented leader who has directed multiple client services teams and delivered exceptional results for brands such as Verizon, Walgreens, Johnson & Johnson, Dr. Pepper Snapple Group, The Scotts Miracle-Gro Company, and The Coca-Cola Company.

Tina Rosenbaum
New York, NY

Tammuz Dubnov

Tammuz Dubnov helps creative directors, experiential designers and technologists create interactive, experiential activations for their clients through our immersive solution that enables any space and display type to be stimulated by motion.

Tammuz Dubnov partners with people in the experiential space including:

Tammuz Dubnov
San Diego


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