2017 Xlab

Crafting the New Immersive Experience with the LAB at Rockwell Group

SEGD’s Xlab returned to New York City this month with a focus on “Experiences in the Era of Disruption,” a showcase of how disruption impacts experiential graphic design and how people interact with places and spaces.

The Disrupted City: The Path Towards Smart(er) Places

SEGD is an amazing community of designers, fabricators and manufacturers who create experiences that connect people to place. One of the many membership benefits of SEGD is a library of talks from SEGD's 4-6 events a year. Starting from 2014, these videos are available for viewing for members for free. If you are a member please log in (hint: top right below search) if not please join SEGD and experience its amazing resources.

Alexandre Simionescu - Next Generation Public Experiences

SEGD is an amazing community of designers, fabricators and manufacturers who create experiences that connect people to place. One of the many membership benefits of SEGD is a library of talks from SEGD's 4-6 events a year. Starting from 2014, these videos are available for viewing for members for free. If you are a member please log in (hint: top right below search) if not please join SEGD and experience its amazing resources.

Inessah Selditz - LAB at Rockwell Group

SEGD is an amazing community of designers, fabricators and manufacturers who create experiences that connect people to place. One of the many membership benefits of SEGD is a library of talks from SEGD's 4-6 events a year. Starting from 2014, these videos are available for viewing for members for free. If you are a member please log in (hint: top right below search) if not please join SEGD and experience its amazing resources.

Alexandre Simionescu and Inessah Selditz - Dialogue: Next Generation Public Experiences

SEGD is an amazing community of designers, fabricators and manufacturers who create experiences that connect people to place. One of the many membership benefits of SEGD is a library of talks from SEGD's 4-6 events a year. Starting from 2014, these videos are available for viewing for members for free. If you are a member please log in (hint: top right below search) if not please join SEGD and experience its amazing resources.

Patrick Gallagher - Disruptive Practice

SEGD is an amazing community of designers, fabricators and manufacturers who create experiences that connect people to place. One of the many membership benefits of SEGD is a library of talks from SEGD's 4-6 events a year. Starting from 2014, these videos are available for viewing for members for free. If you are a member please log in (hint: top right below search) if not please join SEGD and experience its amazing resources.

Carlo Bailey - Subscription Economy

SEGD is an amazing community of designers, fabricators and manufacturers who create experiences that connect people to place. One of the many membership benefits of SEGD is a library of talks from SEGD's 4-6 events a year. Starting from 2014, these videos are available for viewing for members for free. If you are a member please log in (hint: top right below search) if not please join SEGD and experience its amazing resources.

Jonathan Alger - Disrupted Storytelling

SEGD is an amazing community of designers, fabricators and manufacturers who create experiences that connect people to place. One of the many membership benefits of SEGD is a library of talks from SEGD's 4-6 events a year. Starting from 2014, these videos are available for viewing for members for free. If you are a member please log in (hint: top right below search) if not please join SEGD and experience its amazing resources.

Matthew McNerney - The Future of Mixed Reality in Public Spaces

SEGD is an amazing community of designers, fabricators and manufacturers who create experiences that connect people to place. One of the many membership benefits of SEGD is a library of talks from SEGD's 4-6 events a year. Starting from 2014, these videos are available for viewing for members for free. If you are a member please log in (hint: top right below search) if not please join SEGD and experience its amazing resources.

Valentin Spiess - Disrupting Experiences

SEGD is an amazing community of designers, fabricators and manufacturers who create experiences that connect people to place. One of the many membership benefits of SEGD is a library of talks from SEGD's 4-6 events a year. Starting from 2014, these videos are available for viewing for members for free. If you are a member please log in (hint: top right below search) if not please join SEGD and experience its amazing resources.

The Official Xlab 2017 Ex-Sum
The Official Xlab 2017 Ex Sum

If you didn't make it to Xlab 2017 last week, you really missed something special. I heard from many attendees that they considered this year's Xlab the best, EVER. Wow!

2017 SEGD Xlab

SEGD’s Xlab returns this November in New York with a focus on change and innovation in experiential graphic design. This year’s theme, Experiences in the Era of Disruption, will showcase how disruption is impacting experiential graphic design and the way people are using and interacting with places and spaces.

Experience disruption at 2017 SEGD Xlab
What Does Disruption Mean to You?

Disruption means something different to everyone. But no matter what it means to you, it's already creating fantastic new opportunities in experiential graphic design. We asked the innovative speakers and moderators leading this year’s Xlab what disruption means to them. Here’s what they had to say.

5 Reasons You Should Attend Xlab
5 Ways This Year’s Xlab Will Challenge, Excite and Inspire You

At this year’s Xlab, you'll meet incredible speakers, learn about inspiring projects, go on exclusive tours and connect with designers and makers from around the world at this exciting two-day event focused on “Experiences in the Era of Disruption.“ Haven't made up your mind just yet? Here are five good reasons you need to be at Xlab this year.

Experience innovation with 2017 SEGD Xlab Tours
Experience Innovation with 2017 SEGD Xlab Tours

Studio innovation tours provide exclusive access to innovative spaces and a first-hand opportunity to learn from leaders in the industry. At the 2017 SEGD Xlab event, attendees can choose from six studio innovation tours and two experiential walking tours on Friday, November 3.

Join Matthew McNerney of Potion at 2017 SEGD Xlab
Staying Relevant in a Constantly Changing World with Matthew McNerney

At the 2017 SEGD Xlab event, Potion’s Director of Design will share his insight on what disruption means for immersive environments and how he has integrated new platforms to enhance the user experience. Here, Matthew McNerney discusses his session on Disrupted Storytelling, his approach to design and what it takes to lead innovation.

Join Patrick Gallagher, FSEGD, at the 2017 SEGD Xlab event.
Embracing Disruption with Patrick Gallagher, FSEGD

Patrick Gallagher wants to know: Are you prepared for the disruption of your business in the future? On November 2, the SEGD Fellow will challenge attendees to think about the way they approach design at the 2017 SEGD Xlab event.

Join Valentin Spiess for 2017 SEGD Xlab
Striving for Innovation with Valentin Spiess

On November 2, Valentine Spiess of iart ag will close the 2017 SEGD Xlab event with a keynote presentation on the award-winning Kunstmuseum Basel Light Frieze and his firm’s work at the intersection of digital and physical. But for now, Valentin shares where he finds inspiration, how he approaches design and what it means to win the 2017 SEGD Global Design Awards Best of Show.

SH Acoustics
SH Acoustics

SH Acoustics is the leading specialist in acoustics and audio for museums, exhibition galleries, corporate exhibits and themed entertainment venues. We work with architects, exhibit designers, multimedia producers and AV integrators to achieve optimum quality and control of sound in many types of spaces. 

Staying Ahead of the Innovation Curve with Carlo Bailey
Staying Ahead of the Innovation Curve with Carlo Bailey

On November 2, Carlo Bailey will join a stellar lineup of visionaries for this year’s Xlab event. In his session, he will offer a glimpse into how WeWork is leveraging user research and advanced spatial analytics to inform their design process and product offerings. Here, Carlo expounds upon his tech background, his role at WeWork and how innovation drives his success.

Emily Conrad
Emily Conrad

EMILY CONRAD, Co-Founder, Tessellate Studio, Experience Design

Emily Conrad draws upon her expertise in technology to create rich, meaningful experiences that educate and evoke. She excels at working with game changers and disrupters who seek a bold new way to approach a problem. Her experiential design strategies facilitate engagement, inspire meaningful connections and activate audiences for a wide array of project types.

Register now to attend 2017 SEGD Xlab
Experiences in the Era of Disruption: 2017 SEGD Xlab Coming to NYC, Nov. 2–3

NEW YORK—SEGD’s Xlab returns this November to New York as the final event of New York Digital Signage Week.This year’s theme, “Experience Design in the Era of Disruption,” will showcase how disruption in all businesses and industry verticals is impacting experiential graphic design and the way people are using and interacting with places and spaces.

Matthew McNerney
Matthew McNerney

Matthew McNerney is an award-winning experience designer and brand strategist whose work has been recognized by the Art Directors Club (ADC), the Society for Experiential Graphic Design (SEGD) and the Industrial Designers Society of America (IDSA), among others. As Director of Design at Potion, he has led projects for the new ArtLens Gallery in the Cleveland Museum of Art, NYU Langone Medical Center, The Phillip and Patricia Frost Museum of Science and the food startup Innit.

Carlo Bailey
Carlo Bailey

Carlo Bailey is a Design Researcher at WeWork, a global platform for creators spanning the physical and digital realm. WeWork creates award-winning collaborative spaces, alongside a digital app that allows members to connect and work remotely with others inside the network. As a front-runner in defining what the future of work is in the 21st century, WeWork has attracted some of the world’s best known brands and cutting edge startups: from Microsoft and Mastercard to IBM.

Adrian Cotterill
Adrian Cotterill

Adrian Cotterill is co-founder and editor-in-chief of DailyDOOH, perhaps the most well respected voice of the digital out of home and digital signage industry.

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