For all of the time and money that designers and their clients spend on research and design, the end result should be a product that accomplishes their objectives and builds the brand equity of the organization they represent.
In Image Manufacturing Group’s world, brands are thoroughly represented in the signage and integrate digital products we produce. The solutions we build for our customers enhance those spaces, elevate the experience of the customer, and sometimes innovate the way business is done.
Participants at the 2015 SEGD Conference in Chicago last week focused on possibilities—from data science and quantitative research to new digital technologies, new materials, and new collaborations that will impact XGD practice in the coming years.
This is really the event that I count on for getting inspired and rejuvenated for the year,” says Edmund Li, Reich + Petch. “It’s been a great conference.”
The difference between a good project and a great one is having the right partners on your team. NEXPO is the day-long industry supplier and maker exhibition during the 2015 SEGD Conference: Experience Chicago June 4-6. Looking for new fabricators to help bring your ideas into reality? Need to research ADA signage or sustainable processes for your next project? Whether you’re looking for collaboration, information, or inspiration, NEXPO is the right place for you!
Students + Young Designers | Pre-Conference Checklist:
Investigate the area. Spend a couple minutes of quality time with google maps and explore the local dining options, places to pick up necessities and points of interest.
Review your schedule. Take a look at the agenda again, and see what tours and events you’ve signed up for. Decide what sessions you definitely do not want to miss, and which ones you are low priority for you.
For the first time ever this year, one in eight participants at the SEGD Conference will be a student!
SEGD is already experiencing record membership highs, and this influx of student members just adds to the wave of excitement building in the organization in anticipation of the conference June 4-6 in Chicago.
Feeling thirsty and adventurous? After all, your evenings are your own at the SEGD Conference, so why not take advantage?
In the spirit of entropy, and an urge to explore (did someone say xplore?), I present to you a few random (but really fun-sounding) ideas for your albeit limited free time during the 2015 SEGD Conference:
Chicagoland headquarters elevates brand message to art.
Textura was founded in 2004 by three PriceWaterhouseCoopers partners who realized the construction industry needed to embrace the power of digital technology. Today, it’s the leading provider of cloud-based collaboration and productivity tools for the industry. And just like its products designed to increase efficiency, lower costs, and encourage collaboration, its new offices in Deerfield, Ill., just outside Chicago, elevate those qualities to an art form.
Creative risk-taking in Media, Technology, and Space. When he’s not running the graphic design department at Art Center College of Design, Nik Hafermaas is creating new ways to combine digital interactive media, high-tech materials, and architecture through his studio Ueberall. He says there is no better place for innovation—and risk-taking—than XGD.
Chicago – The late-night crowd at hot dog stand Weiner’s Circle can be a bit boisterous, something that would intimidate most people. But Candidate John Lutz seems to find nourishment – literal and political – there.
Lutz feels his favorite late-night eateryis a great showcase for his common touch
“Design is about process and community, not products.”
Tanner Woodford, co-founder of the Chicago Design Museum and one of Newcity’s Annual Design 50 for 2015, is an irrepressible cheerleader for his city and its design heritage. He says design is about process and community, not products. And he wants to share a few Second City secrets you probably don't know yet. Tanner will open the 2015 SEGD Conference: Experience ChicagoJune 4-6. Join him there!
