2015 Communication + Place

User Research, Interaction, and Experience Design in 2015 SEGD Academic Journal

The 2015 issue of SEGD’s academic research journal Communication + Placecovers research on user engagement through signage design, an interdisciplinary approach to packaging design, the interplay between people and public art, and how EGD/XGD can activate small-town business districts.Communication + Place 2015 is available onlineand the 2016 Call for Papers has been issued.

User Research, Interaction, and Experience Design in 2015 SEGD Academic Journal

From "SEGD Core Competencies and Subsequent Implications for Professional Practice," 2014 Communication + Place

The 2015 issue of SEGD’s academic research journal Communication + Placecovers research on user engagement through signage design, an interdisciplinary approach to packaging design, the interplay between people and public art, and how EGD/XGD can activate small-town business districts.Communication + Place 2015 is available onlineand the 2016 Call for Papers has been issued.

Social Engagement through Environmental Graphic Design: Design for Struggling Small Communities

Struggling downtowns and retail districts of small cities and towns have been completely overlooked by graphic designers, since these independent businesses often cannot afford, or aren’t aware of, the services of designers. In the graphic design department at Iowa State University, we see this problem as an excellent opportunity to engage our students in community-based design. For over 15 years, our senior graphic design students have been introduced to Environmental Graphic Design while working on the re-design of a downtown district--engaging with communities to reinvigorate their retail districts in efforts to enhance the quality of life for local residents.

The Total Package: An Interdisciplinary Approach to Package Design that Benefits Consumer Experience and Brand Perception

Communicating a brand message extends beyond the information and visual content applied to a package. The package’s physical structure, materials, finishes, and interactions can also strongly influence the consumer’s experience and subsequent perception of the product and brand. This paper presents case studies of integrated package design by students in Graphic and Industrial Design at the University of Cincinnati's College of Design, Architecture, Art and Planning. It reflects on the methods employed, lessons learned, and impact on future interdisciplinary collaborations in Package Design within education and practice.

Leveraging Customer Loyalty Data to Personalize the Service Experience in the In-Person Customer/Employee Context

Many national and international service companies (such as retail stores and hotels) operate loyalty programs that offer points and rewards. Loyalty programs collect information on individual customer, but the information never reaches customer service representatives who could use it to personalize service. This paper investigates if loyalty program data can be collected and fed back to customer-facing employees to provide value to customers and improve their perception of their own job performance.

The Interplay between People and Art

Street art emerges from the tensions and issues that face communities. It simultaneously reflects and confronts the viewer with the explicit intent to incite thought and action. Street artists work in spite of, and often on top of, space that has been monetized as they seek to present a counter-narrative to the mass-produced homogeneous corporate culture that has come to pervade many urban cityscapes.

Encouraging User Interaction through Signage Design

The new College of Design and Innovation at Tongji University in Shanghai forms a multi-functional complex for college students and teaching staff. Opened in 2014, it was designed as a platform for promoting opportunities for dialogue, fostering design thinking, and triggering interaction between users and the environment. As part of the building design, a new signage program was developed and prototypes were utilized to test and encourage interaction with the signage design process.

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