2014xlab

Paul McConnell is the Director of Design at Intersection in New York

Paul McConnell is a member of the 2017 SEGD Board

Paul McConnell is the Director of Design at Intersection (New York), a technology, experience design and innovation firm recognized for their groundbreaking digital transformations of shared spaces.

Xlab 2014, Nov. 6 at SVA Theatre, New York

"Here's the Deal: Xlab Rocked!"

Close to 350 Xlabbers packed the SVA Theatre in Manhattan last week for an intense and energizing day exploring how digital technology and customer experience design are shaping the future of EGD/XGD. Attendance jumped 172% over 2013 and Xlab has grown phenomenally—300% in attendance—since it launched in 2011 as SEGD’s design + innovation event.

Playhouse Square, Cleveland, Ohio

Taking the Stage

Dramatic placemaking and digital technology combine to shine new light on Cleveland, Ohio’s, historic theater district. Cleveland’s Playhouse Square theater district has been a major part of the city’s heritage since its Vaudeville houses and movie palaces first thrilled theatergoers in the early 1920s.

Traci Sym & Daniel Meyer, Second Story

Daniel Meyers is a creative director and architect. Traci Sym is an experience design director and performer. They’re a dynamic duo at Second Story, the Portland, Ore.-based interactive studio (part of SapientNitro) that merges digital technology with spatial architecture and narrative storytelling. Join them at Xlab 2014 Nov. 6 in New York!

Tell us a little about Second Story. What sets it apart from other studios? What is the “Second Story”?

ISA

The International Sign Association (ISA)is devoted to creating thriving communities that inspire growth and innovation for our members. ISA connects signmakers, materials suppliers, and technology integrators with architects, designers, downtown developers, urban planners, and clients through strategic partnerships with organizations such as SEGD, International Downtown Association, Association of Retail Environments, and American Institute of Architects.

Christian Marc Schmidt

Christian Marc Schmidt started his creative design and technology studio Schema in 2012 based on the belief that the information age calls for new interfaces that allow us to not only consume content, but to create it ourselves. He says wearables are the new frontier in experience design—and he’ll tell you why at Xlab 2014 November 6 in New York.

Premier Mounts Banner

Premier Mounts was founded in 1977 as an audiovisual manufacturer’s representative firm and soon began to fill a gap in the A/V marketplace by creating its own high-quality line of display mounts and carts. The Premier Mounts reputation for over 37 years, continues to be quality and innovation in audio visual mount design, engineering, manufacturing, and customer service, maintaining its position as the top AV mounting solutions consultants in the industry.

NEW YORK (25 Sep 2014)  — For designers practicing in visual communication, the built environment, or consumer brands, the world is changing fast. New technology platforms, improved interfaces, and innovative content models create an evolving landscape of experience design.

SEGD’s Xlab 2014—happening November 6 at the SVA Theatre in New York—will bring together the top experiential design studios in the world to talk about how digital technology is transforming built environments and changing the way we connect with one another.

Thursday, November 6, 2014 - 8:30am at the SVA Theatre in New York. Call it digital marketing, digital storytelling, or immersive experiences. No matter the terminology you use to describe it, digital technology is dramatically changing the way people interact with public spaces and each other—and it’s driving how brands, institutions, and designers shape customer experience.

Under Armour China Experience

Retail Theater. Under Armour’s new Shanghai store flips the traditional retail model and focuses on experience over product. Designers HUSH will be at Xlab 2014 to tell the story!

Paul McConnell: Non-conscious Interfaces

Innovating Customer Experience at Control Group

Paul McConnell is Director of Product Design for New York City-based Control Group, one of the design and technology firms leading digital experience development today. At Xlab 2014, he’ll talk about how new embedded interfaces are improving environments and brand experiences by making them more responsive—and less distracting—to natural human behavior.

Roshan Prakash is a manager of business operations for Estimote, focusing on business development, developer relations, marketing and customer success. Previously, she helped shopkick (acquired by SK Telecom) build mobile partnerships with retailers like Best Buy, American Eagle, and JC Penney. Prior to this, Roshan worked in finance and non-profits. She holds a BA from Wellesley College.

 

Stacey Martins, Bluecadet

Stacey Martens is a Senior Creative Developer with Bluecadet in Philadelphia. She works with teams to create physical interactives, striving to present stories and experiences in ways that encourage exploration. She’s frequently presented with content-heavy challenges, and is driven to find ways technology can help make large amounts of information easy to navigate. Stacey’s interests in design and development pair well with the team at Bluecadet, where attention to detail and experimentation are part of every project.

Gable Banner

Gable is a Maryland-based company that specializes in the development, production, installation and maintenance of custom signs and architectural graphics for clients throughout the United States and beyond.

David Schwarz, HUSH, Q&A

Brand Storytelling at HUSH

David Schwarz is Creative Partner with New York design agency HUSH. In Schwarz’s world, experiential design is the nexus for brand storytelling. He’ll focus on “Blurred Lines: Brand and Content” at Xlab 2014, happening November 6 in New York.

NEW YORK (8 Sep 2014) — Call it digital marketing, digital storytelling, or immersive experiences. No matter the terminology used to describe it, digital technology is dramatically changing the way people interact with public spaces and each other—and it’s driving how brands, institutions, and designers shape customer experience.

Daniel Meyers, Second Story Headshot

Daniel is responsible for the environmental and physical design efforts of the studio. He oversees the creative development and execution of environments-focused projects, leading integrated multidisciplinary project teams. Daniel is a registered architect in the state of Oregon, with a background in the design of experience and narrative-driven responsive environments. He works closely with clients and collaborators to create projects that join design, technology, and content seamlessly and with one voice.

Headshot of Tateo Nakajima, Arup

Tateo Nakajima is a Principal of Arup and an internationally recognized leader in the design and planning of performing arts venues. Prior to joining Arup, Tateo was a Partner and Principal Auditorium Designer with Artec Consultants Inc, working on the theatre planning and auditorium acoustics aspects of a wide range of projects. While at Artec, he has led projects around the world, working many of the highest profile architecture and design practices, and with some of the most influential artists and musical ensembles today.

Linda Hofflander, Samsung

Linda Hofflander, Director, Vertical Marketing

Enterprise Business Division, Samsung Electronics America

Samsung Banner

Samsung Enterprise Business Division

A global technology leader, Samsung is committed to introducing new business experiences across a diverse spectrum of industries from retail to healthcare, hospitality to education.  We believe technology brings businesses and customers together — to better share, collaborate and discover new opportunities. 

Visual Citi is a full service signage & display company servicing the Retail and Architectural industries internationally.  We have been experiencing a 35-40% growth per year over the last 3-4 years mainly due to high-end retail clients. We focus on quick turn-around, cost effective visual displays for in store displays, window displays, as well as printed media roll-outs. Our capabilities have been greatly enhanced with the recent acquisitions of the latest technology in equipment and machinery.

Electrosonic is an international audio-visual company that creates tailored, state-of-the-art solutions for a wide range of markets. Since its founding in 1964, Electrosonic has built a strong reputation for working on complex projects, both large and small, and has developed lasting partnerships with customers and suppliers. Beyond complete integrated systems, we provide a comprehensive scope of services including technical design, projector lamp sales, maintenance and operational support.

Alexandre Simionescu, Float4

Alexandre Simionescu is co-founder of Float4, an experience design and creative technology firm with offices in Montreal, New York and Dubai. Alex graduated from École Polytechnique de Montréal 2006 with a degree in computer engineering which included a session in exchange at the École Polytechnique Fédérale de Lausanne (Switzerland). He was then employed by Ubisoft Montreal, where he worked as a programmer before co-founding Float4 in 2008 with his business partner Sevan Dalkian.

Traci Sym, Second Story Headshot

Traci Sym is an explorer of audience emotions and a sought after leader in the emerging field of Experience Design. Now at Skylab Architecture, she seeks to create emotive connections between spaces and the people that occupy and interact within them. Traci Sym began her academic and professional career in the performing arts, where her theater experience shaped the foundation of her design practice.

Christian Marc Schmidt, Schema

Christian Marc Schmidt is Principal and Founder of Schema, a creative design and technology studio based in Seattle.

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