2014 Well Partner

Live Well Collaborative

The Live Well Collaborative (LWC) is a non-profit founded in 2007 by the University of Cincinnati (UC) and Procter and Gamble (P&G). Its purpose is to specialize in research and development of products and services for the 50+ market place. It is a unique academic-industry innovation center where organizations collaborate on their knowledge of the baby boomer market, which are over 78 million people strong with buying power in the excess of $2.3 trillion.

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