2014 GDAP

Adidas Laces Wayfinding and Graphics

Adidas Laces Wayfinding and Graphics

From the SEGD Archives, circa 2014.

On the Move

At Adidas' new research and design building, Büro Uebule uses turbocharged typography to express the essence of sports.

Adidas’ new research and design center in Herzogenaurach, Germany, is the place where 1,700 workers develop new products for the world leader in sports equipment and apparel. It’s nicknamed “Laces” to describe the suspended walkways that crisscross its vast atrium, connecting departments and bringing employees closer together for collaboration and creativity.

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