Above the Fog Sponsors
Above the Fog Sponsor List



Marcel Machler



Tube Art Group

Urban Sign

Gable Sign



Creo Industrial Arts

Neiman and Co

ABC Sign


Big Apple

TFO Architectural Signage




Nexpo Participants

Download the Nexpo Brochure

NEXPO Exhibitors

  • 3A Composites
  • 3M Commercial Graphics
  • AgiLight
  • Akzo Nobel Coatings
  • Alchemy Dimensional Graphics
  • Alpolic Mitsubishi Plastics Composites America
  • American Signcrafters
  • Andrusko Group
  • APCO Sign Systems
  • Arlon Graphics
  • Atlas Sign Industries
  • Bitro Group
  • Colite International
  • Color-Ad, Inc.
  • Craftsmen Industries
Welcome to San Francisco

Welcome to SF!

Did you know that according to a recent global perception survey, San Francisco is the seventh happiest city on the planet? It’s not hard to imagine why, and its attractions and design zeitgeist are the primary reasons why we’ll be gathering there June 6-8 for the 2013 SEGD Conference!

Above the Fog Tours
Above the Fog Tours

Tours on Thursday JUNE 6

Did you know that according to a recent global perception survey, San Francisco is the seventh happiest city on the planet? It’s not hard to imagine why, and its attractions and design zeitgeist are the primary reasons why we’ll be gathering there June 6-8 for the 2013 SEGD Conference!

Above the Fog Details
Above the Fog SEGD Conference 2013

SEGD Conference in San Francisco

Join SEGD at a three-day design conference in San Francisco. Educate, Connect, and Inspire with the global, multidisciplinary community of professionals who plan, design, and build experiences that connect people to place. “Above the Fog” takes you to the next level of inspiration in business and community.

Photograph of Anne Burdick
Anne Burdick

Anne Burdick is the Chair of Media Design Practices (MDP), a graduate program at Art Center College of Design focused on designing for the future of information and communication technologies. To address the global and social dimensions of this work, the MDP recently established two tracks. In the Field track, students work on social issues in a real-world context—the first cohort just returned from working at UNICEF’s Innovation Lab in Kampala, Uganda.

Photograph of Jeff Risom
Jeff Risom

Jeff Risom currently serves as the lead designer working on an exciting project to transform San Francisco’s Market Street district into a vibrant, livable neighborhood of the future. As Managing Director of the legendary Danish architecture firm Gehl Studio in the US, Jeff Risom leads the San Francisco and New York based design teams.

Photograph of Christian Moeller
Christian Moeller

Christian Moeller studied architecture at the College of Applied Sciences in Frankfurt and under Gustav Peichl at the Academy of Fine Arts in Vienna, Austria. After working in the office of architect Günther Behnisch in Stuttgart, Germany he commenced as guest artist in the Institute for New Media in the Städelschule, Frankfurt, under Peter Weibel.

Photograph of David Meckel
David Meckel

David Meckel is a licensed architect and arts educator who began his career working with Charles and Ray Eames in their Venice, California studio. A few years later David Meckel directed all of the design work for the 1984 Olympics, which Time Magazine declared “Not just the year’s, but surely the decade’s most glittering and effective demonstration of the power of creative design.”

Photograph of Sascha Lobe
Sascha Lobe

Founded by Sascha Lobe in 1999, L2M3 Communication Design is a primarily graphic design studio with high standards of form and content. Sascha Lobe’s agency handles signage systems and graphic design for exhibitions in addition to traditional tasks: such as developing corporate brands and designing printed matter.

Photograph of Tim Kobe
Tim Kobe

Tim Kobe founded the globally recognized strategic design firm Eight Inc. in 1989. Today Eight Inc. has offices in San Francisco, New York, Honolulu, Tokyo, London, Singapore, and Beijing and is a leader in innovation and branded experience, working with companies such as Apple, Virgin Atlantic Airways, Nike, Coke, Knoll, and Citibank. Eight Inc. received the top award for the architectural competition “High Density on the High Ground” and was selected to represent the United States at the Architecture Bienniale in Venice, Italy.

Photograph of Vince Frost
Vince Frost

Vince Frost is Chairman and Creative Director for Frost* Design, an internationally focused creative ideas studio of 30 people based in Sydney, Australia. In the early 1990s, Vince became Pentagram London’s youngest Associate Director, before setting up his own London studio for Frost* Design. In 2004, lured by the lifestyle, he made the move to Sydney.

Photograph of Simon Ewings
Simon Ewings

Simon Ewings is a Project Director at Snøhetta’s American office. Snøhetta has always had an approach that puts the site in focus, with the aim of building architecture that is relevant to its environment and its social and cultural setting. The firm believes that issues of sustainability have to be addressed as a natural part of the design process, just like structure or logistics.

Photograph of Tim Smith
Tim Smith

Tim Smith is the environmental graphic design team leader at BHDP Architecture, Cincinnati. Formerly, he was principal and creative director of Tim Smith Design. He has held vice-president and director level positions at some of the largest design firms in the United States, including FRCH Design Worldwide, RPA (now Fitch), marchFIRST, and LPK. He has served as president of the AIGA Cincinnati chapter and the Columbus Society of Communicating Arts (CSCA) as well as vice president of Art Center Dayton.

Photograph of Chris Downey
Chris Downey

Chris Downey, AIA, is an architect, planner and consultant who unfortunately lost all of his sense of sight in 2008. Today, he is dedicated to creating more helpful and enriching environments for the blind as well as the visually impaired. Chris consults on design for the blind and visually impaired, encompassing specialized centers as well as facilities serving the broader public.

Photograph of Kyle Davy
Kyle Davy

Kyle Davy co-designed and is a principal faculty member of the American Counsel of Engineering Companies’ Senior Executive Institute (SEI), the pre-eminent leadership development program for engineers, architects, and design professionals within the design and construction industry. This program has educated over 400 senior leaders of firms around the country in the last fifteen years.

Photograph of Ben Davis
Ben Davis

Ben Davis is the visionary behind The Bay Lights, asking in September 2010, “What if the Bay Bridge were a canvas of light?”  Two-and-a-half years later, after teaming with internationally renowned artist Leo Villareal, a vast and passionate community had come together to fully permit, design, install, fund and celebrate an historic, transformative moment—the March 5, 2013 grand lighting of the world’s largest LED light sculpture.

Nik Hafermass
Nik Hafermaas

Nik Hafermaas is an international award-winning artist, designer, and educational leader. His Los Angeles-based artist platform Ueberall conceives and produces data-driven art installations converging digital media and spatial experiences. His artist team produced the data-driven sculptures eCLOUD for San Jose International Airport and Airfield for Atlanta International Airport and is currently creating landmark art pieces for the San Diego International Airport and for the new North Precinct Police Headquarters in Seattle.

Photograph of Alfredo Burga
Alfredo Burga

Alfredo Burga is partner and creative director of Infinito, one of the leading graphic design studios in Lima, Peru.

Alfredo Burga is responsible for developing projects in a variety of areas such as brand identity, environmental, editorial, and package design. Alfredo has won national and international design awards for his work. In 2011, he and his Infinito team won two awards in the Brand New Awards, after winning three Brand New Awards in 2010. In 2012, another of his projects received a Gold Pentaward.

Photograph of Claudia Boggio
Claudia Boggio

Claudia Boggio founded Infinito in 2005 and serves as Partner and CEO of the company, which is one of Peru’s leading design companies. She has 18 years of experience in brand identity and package design and has developed projects for national and international companies in a wide range of categories, from cultural institutions to mass-production industries.

Photograph of John Bielenberg
John Bielenberg

In February 2013, John Bielenberg was awarded the AIGA Medal, the design organization’s highest honor. With the award, AIGA recognized him as a “designer, entrepreneur and imaginative advocate for a better world,” specifically citing his “innovative investigations into the practice and understanding of design and leadership in the ‘design for good’ movement.”

Gable Banner

Gable is a Maryland-based company that specializes in the development, production, installation and maintenance of custom signs and architectural graphics for clients throughout the United States and beyond.

CRĒO Industrial Arts

2012 Arrow Award honoree

CRĒO Industrial Arts is a premier fabricator of environmental graphics and custom architectural signage. Since 1984, the company has been producing signage and graphics for projects around the country and the globe.

Tube Art Group

Founded in Seattle, Washington in 1946, Tube Art Group (TAG) is the largest family owned full service sign company in the Pacific Northwest. Our focus is on providing exceptional service and innovative manufacturing solutions for sign projects of all sizes. We offer a broad range of services, which includes the fabrication of architectural signs, electric signs, scoreboards and advertising displays. In addition to sign manufacturing and installation, Tube Art Group offers production design, permitting and project management.

REXframe Banner

REXframe™ is a clever, new, innovative signage solution. It was created as a simple, versatile, environmentally friendly, signage solution that grabs attention.

The frame is made from lightweight yet sturdy aluminium, assembled using a simple connector system.


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