1968 Mexico City Olympics

Lance Wyman's seminal 1968 Olympics Graphic Identity

Read Time: 10 minutes

In anticipation of our SEGD 2021 Wayfinding+Placemaking event next week, we are honored to have SEGD Fellow Lance Wyman present on Thursday June 24th at 10:15am ET about the evolution of his work in Mexico City, beginning a half-century ago at the 1968 Olympics and continuing today, collaborating with the Mexico City Government for their Integrated Mobility project.

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1968 Mexico City Olympics

Summer of ‘68

Almost a half-century later, Lance Wyman’s graphics program for the 1968 Mexico City Olympic games is still considered Gold medal-worthy.

In 1963, Mexico won the bid to host the XIX Olympiad, becoming the first Latin American site for the Games. Staging the Olympics gave the country a unique opportunity to showcase Mexico City as a modern capital with far more to offer than piñatas and fiestas--including a 7,350-foot altitude that supported record-breaking athletic performances.

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Graphics Division Director Isabelle Bourgeois	Principal/Founder Peter Andrusko	Senior Interior Designer Corinn Soro
Director Andy Introzzi	Partner Paula Scher	VP Sales Zac Thorpe

SEGD

2012

1968 Mexico City Olympics

Vienna International Airport Wayfinding