2011 Awards

Dream Cube: 2010 World Expo Shanghai Corporate Pavilion

ESI Design collaborated with the Shanghai corporate community and a group of world-renowned architects and artists to design the 40,000-sq.-ft. Dream Cube for the 2010 World Expo in Shanghai. The pavilion encouraged visitors to participate in a multimedia experience comprised of cutting-edge technology, dreamlike environments, collaborative social spaces, and sustainably designed materials.

The Forgotten Cities Hiking Trails run along three different routes in the area of Samaan (Simeon) Mountain, the Limestone Massif of North Syria to the west of Aleppo. More than 700 dead or forgotten cities containing archeological sites and rich cultural and natural heritage features are located along the 140-kilometer north/south trail that varies from 20 to 30 kilometers wide.

Macquarie Group, Australia’s largest investment bank, needed a comprehensive signage and graphics program for its new headquarters in Sydney. This forward-thinking bank values transparency, a global outlook, and collaborative work behavior, and sought to express those brand attributes in its physical space.

MAXXI, the Zaha Hadid-designed national museum of contemporary art in Rome, opened in May 2010. Hadid created a building characterized by sinuous and geometric shapes, volumes that separate from the main building to overlook the city, exposed cement, modulation of natural light, and the use of white in all its shades.

The MAXXI Foundation wanted the signage system to provide essential information in a clear, visible, but non-invasive way. Ma:design conceived the signage system to reflect the architectural concepts of using light/shadow, full/empty, and rigid/organic shapes.

The Pavilion of Knowledge in Lisbon is an interactive science and technology museum that aims to make science accessible to all. Through its exhibits and educational programs, its goals are to stimulate experimentation and exploration of the physical world.

Design firm P-06 Atelier (Lisbon) collaborated with project architects JLCG Architects to create an environmental “skin” for the museum’s multi-purpose foyer.

Urban Tales is a time-based, site-specific piece of environmental typography created by Katie Bevin, a student in the Graphic Design Program, College of Creative Arts at Massey University in Wellington, New Zealand.

For her final project in 2010, Bevin combined form with shadow to create a temporal typographic narrative in Wellington’s urban Waitangi Park.

The village of Dubrova in Labin, Croatia, has been the site of the Mediterranean Sculpture Symposium since 1970. The symposium originated as a celebration of the beauty of stone indigenous to the region, and the Dubrova Sculpture Park is home to more than 70 monumental outdoor sculptures as well as a unique land art project called White Road, conceived by sculpture symposium founder Josip Diminić.

For the Achievement First Endeavor Middle School, a Brooklyn charter school for grades 5 through 8, Pentagram created a program of environmental graphics that help the school interiors become a vibrant space for learning. The Pentagram team worked with Rogers Marvel Architects, which designed the school as a refurbishment and expansion of an existing building.

ASICS is the world’s third largest shoe company. Their new Sydney offices required a graphic overlay that captured the technical aspects that ASICS footwear and apparel are renowned for.

Working in collaboration with WMK Architecture, THERE Design (Sydney) was asked to highlight the company’s dual focus on movement and technology, providing a stimulating environment while reminding staff and visitors of the company’s core brand values.

For a financial services corporation’s headquarters overlooking Baltimore’s Inner Harbor, Ayers Saint Gross developed an environmental graphic design program that serves as a three-dimensional manifestation of its heritage and brand values.

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