Working with Poleshek Partnership Architects, the Brooklyn Museum of Art is building a new entrance to its main facade, with two years of construction scheduled. Pentagram helped turn this potential eyesore into an opportunity to show the community what the building, vaguely municipal in appearance and not frequently visited, actually housed inside.
To market Donut King to investors, its founder and Lorenc Design incorporated the new prototype design of this store into the marketing package. The ceiling, menu board, posters, floor and layout establish brand identity for each new shop, and are accompanied by such motifs as the donut-shaped chairs and small tables adorned with daily fresh flowers. The yellow-striped canopy above the serving area would reference the early morning sun. Everything else builds on this upbeat feeling.
Farnsworth Art Museum Identity and Environmental Graphics. The challenge at the Farnsworth Art Museum was to design a new identity and a comprehensive environmental graphics system that balanced the aesthetic of the original art museum with new additions and renovations.
Grand Central Terminal, the landmark Beaux Arts transportation hub in the heart of New York City, was undergoing a $175 million renovation to clean and restore the building. Envisioned to be more than a railway station, the terminal houses more than 100 new retail stores and restaurants. To create a sense of excitement and anticipation about the restoration program, Two Twelve designed a system that expresses near completion of construction and gave pedestrians a sense of what was to come.
The 11,000-square-foot Hall of Biodiversity at the American Museum of Natural History was created to celebrate life's great diversity and beauty. As well as focusing on living species, the exhibit also tells the story of mass global extinction, and how species are being lost at alarming rate through human activities. Located within a softly illuminated space are three main areas: The Spectrum of Life, the Rainforest and The Resource Center. The challenge was to explain an extensive story with different messages within a compressed space.
The airport signage for Laredo International Airport was inspired by the modern geometric forms and materials found in its architectural setting. The building's forms were adapted for the signage, creating an interesting and unique sign type palette. The use of local colors from Southwest Texas' Hispanic heritage provides excellent contrast for legibility of wayfinding information. The interior overhead directional signs are cantilevered from the stone columns with three steel tubes and incorporate the angular geometry found throughout the architectural detailing.