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The T-Mobile retail creative team had BIG plans for the holiday season that required innovation, product testing, and execution in a BIG way. Enter the SuperGraphics team, a long-time partner for T-Mobile retail stores nationwide.
The client's vision was to optically encase their iconic branded "T" inside a snow globe as a window graphic execution. The timeline was tight. SuperGraphics had 40 days to go from vision to installation at T-Mobile's six signature locations. All installations had to be executed within the same 48-hour window.
SuperGraphics brought their industry-leading window graphic expertise to the table and engineered a truly 3D visual experience that included variable transparencies of white printed on clear and mirrored vinyl along with a splash of T-Mobile magenta. The graphic execution included multiple layers installed on both sides of the glass to create depth for a realistic-looking snow globe scene.
T-Mobile was extremely pleased with the finished results, getting rave reviews from customers, store employees, and T-Mobile's Executive Leadership team. The Gift ON Displays helped infuse T-Mobile's Signature Stores with optimism in the face of an unusual Holiday season.
Rob Sullivan,Vice President of SuperGraphics, said, "We enjoy the challenge of complex requirements and being part of the early conversation to brainstorm execution possibilities. It allows us to combine experience, innovation, and creativity to the client's vision within the given timeline and budget parameters."
T-Mobile, like other retailers, faced numerous challenges related to the pandemic and nationwide stay home orders. The Gift ON Holiday campaign served as a reminder that tech can bring us together, even when circumstances keep us apart.