Thank You and Enjoy the Show
A novel donor wall does double duty for the Sydney Theatre Company. The project was a 2014 SEGD Global Design Awards winner. Have you entered your work yet? The deadline is January 31st!
Saying a gracious "thank you" to patrons is crucial for arts organizations like the Sydney Theatre Company. When the company wanted to create a donor recognition element at its performance center at The Wharf in Sydney, it turned to film and design collective Collider for help. Collider has collaborated with the company for four years, developing its brand language and creating print and visual collateral for season booklets, online trailers, merchandise, season booklets, and other key touch points.
Collider's solution manages to celebrate the company's long-term donors and promote the company's work at the same time. Taking inspiration from its variety of performances, Collider created a kind of noir cabinet of curiosities, encasing iconic props and wardrobe pieces in small clear boxes popping from a dark paneled wall. Dimmable backlit panels dramatically frame the objects, including an apartment key featured in Gross und Klein (2011) starring Cate Blanchett; gold flitter from The War of the Roses (2009); a vintage fan from A Streetcar Named Desire (2009); and a corset from Chicago (1981, 1983), to name a few. Oregan panelling grounds the wall within the existing architecture and the layered, old, and industrial nature of the company’s pier setting. Minimal labeling identifies the objects and their origin, and donor names appear on the boxes themselves.
At its opening, the Sydney Theatre Company’s Honour Wall had 20 featured boxes and an additional 28 covered boxes, allowing for future patrons to “take a box” through their patronage.
To get inspired by more winning projects, see the SEGD Global Design Awards gallery.
Enter your work in the 2015 SEGD Global Design Awards.