Svetlana Legetic

Svetlana Legetic
Washington DC

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SEGD 2021 Xlab Speaker Interview Svetlana Legetic
Articles referencing Svetlana Legetic: SEGD 2021 Xlab Speaker Interview Svetlana Legetic

Svetlana Legetic was born at the very beginning of the 80s in Novi Sad, (then) Yugoslavia. She has been educated in (now) Serbia, England and finally, Savannah, Georgia where she got her Masters Degree in Architecture in the early 2000s. She soon after moved to DC, working in urban revitalization and architecture.

In 2006 she co-founded BYT Media (, which NY Times has called: "...a Web-site-turned-events- organizing juggernaut that has become the locus of Washington’s new-cool art and music scene." On the editorial side BYT engages 300 000+ individual readers a month with content dedicated to all things good in the nation's capital and beyond. On the event side BYT has worked with partners such as Smithsonian, National Geographic, American Museum of Natural History, Kennedy Center and beyond to create one-of-a-kind, high impact open-to-public events and experiences, as well as produced the Bentzen Ball comedy festival in partnership w/ Tig Notaro. GQ magazine named Legetic "one of 50 most powerful people in DC" which promptly made her and her team go ahead and expand nationally.

BYT Media, still completely independently owned, now operates a three vertical business: content online (editorial), content offline (BYT branded festivals, events & experiences), and a full service creative agency called Exactly which has helped institutions like Smithsonian and brands like REI, Hilton, Comcast NBCUniversal, Pantone, ARTECHOUSE and more tell unexpected stories and engage (and stay engaged) with audiences in new and meaningful ways.

Connect with Svetlana on LinkedIn.

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