“Off Grid 18,”the second-annual international experiential graphic design event created by the Wellington Chapter of SEGD, transpired over four days and four cities in late February. The theme was “Experiential City,” which posed the question, “What is the ‘experiential city’ and where does design fit in?”
Susan Mavor is co-chair of the Vancouver Chapter.
With a background in theater, exhibit and graphic design, Susan Mavor is passionate about creating compelling 3D cultural experience.
Susan Mavor’s work in visual communication includes brand identity, visitor experience design and information design for the built environment. For over 16 years, as the principal of Vancouver-based Metaform Communication Design, she led a small, carefully chosen team in a range of projects from websites to postage stamps to books and museum exhibits. For the past 7 years she has been a founding partner the rapidly-growing, multidisciplinary firm PUBLIC, where she is working with her partners to build a reputation as one of Canada’s most innovative design practices. PUBLIC combines architecture and communication design under one roof—weaving together the processes of shaping brand and information with the design of interior and exterior space. Susan recently guided design projects on open space branding and wayfinding signage for significant urban renewal projects including Vancouver’s 62-acre Hastings Park and Saskatoon’s PotashCorp Playland at Kinsmen Park.
Susan Mavor was lead designer on the exhibition project "c'esna:em–The City Before the City" which features the culture of the Musqueam First Nation and which received a Canadian Governor-General Award for achievement in Canadian History interpretation. PUBLIC received the prestigious 2015 Canada Council Prix de Rome for Architecture, Western Living's 2013 Arthur Erickson Award and the AIBC Emerging Firm Award in 2012. Susan’s work ranges in scale from postage stamps—she is appointed to Canada's National Stamp Advisory Committee—to billboards, and in ambition from recognition of a donation to shaping the way we understand culture, memory and identity. Susan has a reputation for being a careful listener and a thoughtful designer who actually likes working with large committees to create consensus and enthusiasm around shared ideas. She is working to build the profile of XGD in western Canada. She lives in Vancouver's Olympic Village with her Golden Doodle pup and 11 year old son.
Susan Mavor's work has been recognized for merit by the SEGD in 2013 (Buchanan Courtyard Pool EGD). She addressed the SEGD in her talk on "Branded Environments" at the workshop in Chicago in 2013 and is an enthusiastic attendee at the Annual Conference and XLab when she can make it out of Vancouver.