2013 SEGD Fellow, 1994 Angel Award honoree, and President 1989-1990
Sue Gould is a designer, builder, historian, calligrapher, master connector, role model, mentor, and self-admitted “New York cheerleader.”
Sue Gould began her design career in 1967 working on the Man & Agriculture pavilion for Expo 67 in Montreal, then proceeded to help pioneer the field of environmental graphic design. An early specialist in themed graphics for shopping centers and an expert in signage for landmark buildings, she has been a master connector helping to build the SEGD community while nurturing her own New York design consultancy, Lebowitz | Gould | Design, to success.
“When I think back to meeting Sue for the first time, it was several years after arriving in NY as a young designer,” says Jill Ayers, Creative Director for Design360 (New York). “This was the woman I had heard so much about—a critical player in shaping the field of EGD as well as SEGD’s early years. Sue is the consummate leader, participating in chapter events, ever supportive of our national conferences, and lending her expertise and support to the SEGD Board of Directors.
“As an entry-level designer, it was reassuring to have a female role model in the industry to look up to. Many years later, I find myself working side by side with her in this profession, learning from her wisdom. Thank you for paving the way, Sue!”
Gould was honored June 8 at a Fellows ceremony during the 2013 SEGD Conference in San Francisco. Read about her life in design in the eg magazine article Life by Design.