Striving for Innovation with Valentin Spiess

Valentin Spiess is not afraid of digital technology. In fact, he reinvented how it is used in order to create an integrated communication solution for the Kunstmuseum Basel Light Friezethat exemplifies the very best in Swiss graphics. The project was the recipient of the 2017 SEGD Global Design AwardsBest of Show.

On November 2, the iart ag chairman and CEO will close the 2017 SEGD Xlab eventwith a keynote presentation on this groundbreaking project and his firm’s work at the intersection of digital and physical.

But for now, Valentin shares where he finds inspiration, how he approaches design and what it means to win the 2017 SEGD Global Design Awards Best of Show.

What does it mean to you/your firm to win Best of Show for the Kunstmuseum Basel Light Frieze project?

It is a great honor that shows us we are going in the right direction. Getting architecture and spatial communication together in a symbiotic relationship has been a long-time goal for us.

How do you approach design?

By engaging our clients in the creative process of the project and constantly striving for innovation. We don't accept the status quo; we are staying curious.

What inspired you to pursue new media?

With a background in digital media as an engineer, the possibilities of new media and technology in the context of spatial communication always interested me. I started to work in the fields of theatre and new media art. iart as a company has expanded to media architecture and media for museums.

The theme of the Xlab event is "Experience Design in the Era of Disruption." What does "disruption" look like or mean to you?

Disruption sometimes feels like free-falling, like in the dreams I had as child. But then—just like in the dreams—I realized that I could fly. That changes everything.

What are examples of cutting-edge new media projects that inspire you?

Ryoji Ikedafor example, with his extreme connectedness of sound, image and space. Like us, he is working across disciplines.

Please describe your session.

I will talk about the physical and the digital realm in our practice and how the combination of the two is essential in achieving the best results.

What do you hope attendees will take away from your session?

I hope to motivate people to go beyond their limits, work interdisciplinary and dare to go further—especially in collaborating with others.

What are you most excited about for the 2017 SEGD Xlab event?

Meeting people that engage in the dialogue that we are interested in.

Join Valentin on November 2–3 in New York City for Xlab. Space is limited—register now!

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2022 Wayfinding and Placemaking
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