After designing the new visual identity including applications for the streetscape branding and their graphic standards, Toronto Financial District engaged Entro(Toronto) to develop a Public Realm Strategy brochure for the members of the BIA that documents existing conditions in the district and displays best practices from other cities with the goal of improving Toronto’s Financial District.
The brochure includes infographics and maps showing the economic impact of the district in comparison to the rest of the city, and the benefits of investing in the public realm.
Entro’s design team created an informative and engaging brochure. Section titles with the symbol as a graphic element, colorful maps and infographics, and large photographs peppered throughout the brochure helped to achieve this. Interesting items in the brochure include the graphic illustrations of downtown buildings since the 60s.