Steve Harroun

Steve Harroun, ID Signsystems
Rochester, NY

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Steve Harroun is a sign design, code and wayfinding specialist. An industrial designer and proud Coast Guard veteran, Steve has always been curious about how things work and what he can do to make them better. His career began in product design, where he became fascinated with human factors and spatial cognition, ultimately focusing on the field of signage, wayfinding, and environmental / experiential design (EDG). He has extensive knowledge of materials, fabrication process, codes and regulations, along with the practical application of theoretical wayfinding principals.

Client satisfaction and quality control lead Steve’s philosophy, ensuring consistency, accuracy, and best practices for wayfinding. His expertise resides in dissecting the built environment and helping people navigate complex spaces. He is experienced in developing wayfinding systems for medical, government, academic, and corporate facilities and detailed knowledge of current sign codes and regulations.
Professional Ethos: “If I’ve done my job right, most people won’t know my profession exists.”

Notable projects: Frank Lloyd Wright’s Fallingwater, Nashville Wayfinding Project, Pittsburgh Zoo & PPG Aquarium, Cone Health, Veteran’s Administration (multiple sites), Maryland State Highway system, FBI Academy, Easterseals National Sign Program

View Steve Harroun's portfolio. Connect with Steve on LinkedIn.

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