Stephen Read

Stephen Reed

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Stephen Read has been managing multi-disciplinary teams and high profile implementation projects in the field of wayfinding and environmental branding for over 30 years, living and working in North America, the Middle East and mainland Europe.

In 1994, he set up and managed ECCE, a specialist project management company based in Amsterdam, where he spearheaded the successful implementation of the Nissan and Petrofina European re-identification programmes across 26 countries. Four years later, under his own company Artis Projects, he was contracted by the USA’s third largest sign company to set-up and mentor a project management team in response to burgeoning M&A activity. He was appointed
Vice President and over a three year period was involved in implementation programmes for Bank of America, Mitsubishi North America and BP, amongst many others.

Stephen Read was Project Director for wayfinding & signage design and implementation for Palm Jumeirah in Dubai and has performed the same role on a number of major government-funded projects in Dubai, Abu Dhabi and Qatar, and for Queen Elizabeth Olympic Park in London and Lee Valley Regional Park Authority, the UK’s largest regional park and home to three Olympic venues. All of these projects extended into implementation and involved multi-stakeholder consultation.

Before running his own companies, Stephen Read held the posts of Joint Managing Director of the UK’s largest sign manufacturer and Managing Director of one of the country’s largest exhibition, museum and retail interior providers. He became a partner and director of Applied three years ago, fulfilling the role of Project Director for Hudson Yards in New York, Lusail City in Qatar, Al Maryah Central in Abu Dhabi, Destination Cleveland and most recently Metrolinx in Toronto.

Stephen Read has a deep understanding of the challenges of complex, multi-stakeholder projects and he is accustomed to working alongside clients, designers, architects, engineers, project managers and specialist consultants. He brings to the team extensive business and project management experience and a successful record of delivering results on time and within budget.

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