Join the SEGD Wellington Chapter at Bicycle Junction to hear brand and wayfinding specialist Stephen Minning talk about signs in the city.
Stephen Minning says we are all influenced by culture — he grew up in North Africa, England, Dubai and Singapore and is intrigued by the differences in how these places translate to each other but still have the same core values holding them together. He uses this understanding to comprehend and interpret corporate brand cultures. He says he has trouble with haphazard ideas with no foundation to the brand, he believes in simplicity, consistency and structure. Stephen is founder and director of BrandCulture and Pam Wayfinding based in Sydney. Representing a decade of design excellence, BrandCulture's work has been acknowledged by design awards and publications globally, while Pam Wayfinding is changing the way people navigate campuses around the world.
Where: Bicycle Junction, 1 Marion Street, Wellington, New Zealand 6011
When: Friday 1 September, 6-7.30pm