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2017 SEGD Board Member
Stephen Minning, the founder and Managing Director of BrandCulture, is a branding and wayfinding specialist with over 20 years' international experience working with blue-chip companies and public-sector organizations.
Stephen Minning discovered his passion for design while working at BBDO advertising agency in Dubai. Working as an art director for leading advertising agencies in London and the USA, he created campaigns for iconic global brands such as FedEx, Pepsi, Cadbury's, and General Motors. Relocating to Sydney, Stephen worked for several leading creative agencies, where he learned about—and grew to love—the Australian design industry and culture.
In 2003, Stephen Minning founded BrandCulture, and has since collaborated on internationally recognized projects with leading architects, property developers, and interior designers (such as Geyer, Brookfield Multiplex, Built, Woodhead, HBO+EMTB, Hassell, and Woods Bagot) on projects including Telstra, AMP, Sydney Water, MLC, and University of Technology, Sydney.
In 2009, he launched Mediabank,which develops extremely efficient asset management systems for large organisations globally. Today, Mediabank’s flagship product is PAM (Physical Asset Manager) – a simple, powerful signage and asset management system. Clients include University of Technology Sydney, Australian Catholic University, Macquarie University and Toronto Pearson International Airport.
Stephen Minning believes branding should not only deliver bottom line results, but also help make the world a better place. He brings broad experience, strategic thinking, and seamless project management to every assignment. With a deep-rooted belief in corporate social responsibility and a desire to create better working environments, he collaborates with like-minded professionals to build brands and deliver defining projects.
Specialties: Building brands: Brand Identity, Branded Environments, Wayfinding, Environmental Graphics, Advertising and Marketing.