We are excited to announce our upcoming Small Talks. Big Ideas. event at Gensler. These events allow attendees to break out of the auditorium and into speakers' work spaces for engaging presentations and dialogues.
Presenters: Andrea Plenter, Korapin Thupvong, Jessica Beck, Laura Gralnick, Matthew Calkins, Brian Brindisi, and Corey Mintz
Tuesday, August 6, 2013
6:30 to 8:00 pm
Location: Gensler 1230 Avenue of Americas, 15th Floor New York, NY
About Gensler: Gensler is a global architecture, design, planning and consulting firm with over 3,900 professionals in over 43 countries. As architects, designers, planners and consultants, Gensler partners with clients on 3,000 projects every year.
Presenter: Andrea Plenter, Designer Pinnacle Foods Pinnacle Foods Group is a leading producer, marketer and distributer of many recognizable high-quality branded food products. Gensler worked with Pinnacle to create a space that was centered around three main goals: design a new workplace to celebrate their love of food, create a synergy by unifying business units and R&D under one roof.
Presenter: Korapin Thupvong, Designer About.com Since 1996, About.com has served as a powerful online research tool for those in need of information on a large range of topics. Gensler’s brand design team developed a scheme of custom environmental graphics that integrate text and icons from the website to reflect their online organizational structure within their workplace.
Presenter: Jessica Beck, Designer Dylan's Candy Bar As the world's largest candy store, Dylan’s Candy Bar is a premiere destination for any lover of candy. Since 2008 Dylan Lauren began a collaboration with Gensler to develop a design strategy for new Dylan’s Candy Bar locations that incorporates a retail vision and a cohesive brand positioning statement.
Presenter: Laura Gralnick, Designer Newmark Newmark schools based in Scotch Plains, NJ, serves children with autism spectrum disorders and other developmental disabilities. In order to facilitate their exciting move into a new state-of-the-art building, Gensler developed an integrated approach to branding their new space across multiple platforms.
Presenter: Matthew Calkins, Designer Horizon Blue Cross Blue Shield For more than 80 years, not-for-profit Horizon Blue Cross Blue Shield has been providing health insurance to New Jersey communities. Horizon BCBSNJ engaged Gensler to design a street-level retail space to build brand recognition, attract new customers, and support current customers by providing a differentiated experience in sales, service, and wellness education/clinical care.