S.K. Rao has been in the global visual communications industry for more than 25 years. He holds a Bachelors Degree in Civil Engineering and has post-graduate education in several areas including project management, business development leadership, team building, marketing, problem solving and customer enthusiasm.
S.K. Rao has core expertise and global experience in cost engineering, wayfinding project management, architectural signage and environmental graphics projects of varied magnitude. He has worked with some of the world's largest signage manufacturing facilities and reputable sign companies in the US and abroad before he began assuming his leadership role with Color-Ad in 2004.
S.K. Rao is an expert in cost estimation and has vast experience in wayfinding signage estimation and leading professional estimation teams to establish realistic and detail-oriented estimates that not only win projects but are focused on offering the best cost/value ratio to Color-Ad's esteemed clientele.
S.K. Rao is currently serving as a Senior VP at Color-Ad Signs and Exhibits (over 11 years) and is a long-time member of the SEGD community.
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See S.K. Rao's work at Color-Ad Signs and Exhibits