After opening a new facility in Hamlet, N.C., CSX approached Harbinger Sign (Jacksonville, Fla.) and Ebert Norman Brady Architects to create a primary exterior monument sign. Partners on many previous projects, the two firms quickly realized there was a much more holistic need: the development of a standard sign plan.
The Harbinger Sign/ENB team proposed an aesthetically refreshed design that was functional and repeatable across a variety of CSX facilities. ENB provided a corrugated metal look (aligning with the industrial nature of CSX), while Harbinger Sign’s Creative Director Ed Busey designed a blue-ribbon wrap to house the company’s identity and messaging in a modern style. This wrap provided an attractive break in the plane of the sign structure and allowed for the addition of higher-end, push-through, and reverse lighting features.
Moving beyond external signage, CSX asked ENB and Harbinger Sign to develop interior sign standards, a strategic sign system, and terminology guide, all of which had never before been implemented. The standard sign plan puts CSX on the right track with an efficient process that eliminates unnecessary design and R&D expenses on future signage.