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The global environment has seen immense changes over the last several years, and even more rapidly so since the pandemic.
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In this brave new world, brands and creatives alike have been turning to technological tools and platforms to recreate in-person experiences and community spaces in the digital realm, and to incorporate tech elements in physical spaces. It is a reminder that the spaces we inhabit or visit are not purely functional - they also serve to inform and enhance the human experience, and to connect us to our environments and each other.

In the fourth talk of the quarterly series presented by SEGD (Society for Experiential Graphic Design) Singapore Chapter, join three multi-faceted practices from Singapore and Canada as they discuss digital placemaking, immersive design and the use of digital tools for multi-sensorial spatial experiences. Learn how these creatives are using a mix of traditional and digital tools to create new placemaking opportunities and experiences to engage their audience.
About the Speakers

David Teo, Chief Creative Technologist, Insert Coin
David Teo is a founder and chief creative technologist at Insert Coin, a Singapore-based company that specialises in bringing interactive and playful contraptions to retail, F&B and public spaces. He is constantly looking out for new and unexpected ways to create magical moments to delight his visitors. He has so far created many joyful works for brands and organisations such as Google, Hermes, UNIQLO, Singapore Changi Airport, F1 and Singapore Science Centre.

Notable projects include Shanghai World Expo (2010), Singapore Pavilion, numerous interactive and engaging works were created to mesmerise the visitors and Singapore F1, Temasek Suite fit-out (2015, 2016, 2017), where he and his team introduces entertaining and engaging works into F&B spaces for the F1 event.

Olivier Bos, Chief Inspiration Officer, MeshMinds
Olivier Bos spearheads creative technology ideation from concept to reality and assists with business strategy at MeshMinds. Olivier’s interests revolve around exploring the meaningful intersections between technology and art. His vast knowledge of tech trends is usefully aligned with his passion for using technology for good causes worldwide.

Olivier helps to foster an uplifting environment by creating meaningful relationships with the people around him. He works hard to nurture genuine, lasting relationships between artists, creative technologists and multinational organisations to deliver impactful educational projects and programmes.

Cheryl Catterall, Creative Director, Moment Factory
Over her 25 year career, Cheryl Catterall has specialised in heading up multidisciplinary teams to deliver high-impact experiences, with a particular focus on the integration of new media technologies into architectural and public space design.

Drawing on her a professional degree in Architecture from the University of Waterloo and a certificate in set and costume design from the National Theater School of Canada, her career has followed a path leading from installation and performing arts, to immersive exhibition design, and the creation of multimedia experiences for permanent and temporary installations in both institutional and corporate settings. Her passion is the design of responsive environments where digital engagement is seamlessly woven into the architectural and citizen contexts.

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About the Moderators

Olha Romaniuk, SEGD Singapore Chair / Creative Director, Devarch
Olha Romaniuk is a creative director at a design-build firm Devarch and a co-chair of SEGD Singapore Chapter. With a background in architecture, Olha Romaniuk has honed her spatial and environmental design skills working at architectural and exhibition design firms in the United States and Singapore. Currently, a creative director of Devarch, Olha oversees projects in entertainment, attractions, cultural and commercial sectors in Singapore and the region.

An avid proponent of taking a holistic approach to every design challenge, Olha believes in meaningful and purposeful solutions that go beyond the pure aesthetics or latest trends. She is inspired by designs that break the mould – whether it is through the exploration of construction methods, innovative space planning, graphics or simply through rethinking everyday objects.

Yann Follain, SEGD Singapore Chair / Managing Director, WY-TO
Yann Follain is the founder of WY-TO's Singapore practice and co-founder of WY-TO architects in Paris. He has built a rich multicultural experience from his formative years in Indonesia, France, and Singapore. Embracing multidisciplinary approaches to grow the Singapore practice has established Yann's diverse expertise in sustainable architecture, cultural curation and exhibition design. Together with his team, WY-TO received the Future-Maker award at the Beijing Global Innovation Conference, an Honourable Mention at the international Red Dot Design Competition in 2016 and finalist at the INDE. Awards in 2017, 2018 and 2019.

Yann is also an Associate Member of the Singapore Institute of Architects since 2013 and served as a member of the Advisory & Commissioning Panel for the Public Art Trust within the National Arts Council Singapore from 2015 to 2017. He is a member of the International Council of Museums (ICOM) from 2017 and the Singapore Chapter Co-Chair of the Society for Experiential Graphic Design (SEGD) from 2021.

Presented by the Society for Experiential Graphic Design. Supported by the DesignSingapore Council and the National Design Centre
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SEGD Singapore Chapter Event!

Crafting Experiences: Stories by Experiential Designers from South-East Asia - Design for Good Experiences

A good experience is often hard to define in concrete words and measuring it and its value and impact can be difficult. In the most direct terms, good experiences are exemplified by how they can shape events and interactions we share with people, things, places, services, rules, and anything else we encounter in the world around us.

There is, therefore, the unlimited potential of designing for human-centered experiences. From physical to digital, and anywhere in between, the mindset of putting people first can help to create unforgettable experiences with positive impact and create the future we want it to be.

In our third talk of the quarterly series presented by SEGD (Society for Experiential Graphic Design)Singapore Chapter, we discuss what good experiences actually entails and whether anyone can learn how to design for good experiences. Join us in a series of conversations with design practices from Singapore and Indonesia as we discover how they design for good experiences through their diverse projects and approaches.

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Stories by Experiential Designers from South-East Asia
#02 – Exhibition and Interpretive Design

August 31, 2021 at 6:30pm (Singapore Local Time) Online

The pandemic and social distancing have accelerated our ways of sharing thoughts and projects, experimenting with all the possibilities of physical and digital communication while creating new experiences. The term ‘phygital’ in design has emerged as a term to describe this hybrid state. Particularly in exhibition design that has its roots in the physical world, it is enabling designers to create unique and memorable experiences that are augmented and informed by digital applications and methodology.
In our second talk of the quarterly series presented by SEGD (Society for Experiential Graphic Design)Singapore Chapter, we explore the newly-coined term ‘phygital’ and how it is transforming the ways in which exhibition and multimedia designers conceptualise exhibitions and experiences. Join us in a series of conversations with design practices from Singapore and South-East Asia, as we dive deeper into what ‘phygital’ design means to them. Discover how it drives their practices to generate innovative design solutions and new hybrid spaces that blur boundaries between physical and digital.

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Crafting Experiences: Stories by Experiential Designers from South-East Asia, #01 - Environmental Graphics & Wayfinding Design

Crafting Experiences: Stories by Experiential Designers from South-East Asia, #01 - Environmental Graphics & Wayfinding Design
24 March 2021 6:00PM-07:30PM

Presented by SEGD in partnership with the DesignSingapore Council,and supported by the National Design Centre.

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What is experiential graphic design? Who can practice it? What skills does it involve and how can it transform the environment around us by engaging our emotive responses?

Through four quarterly series presented by SEGD (Society for Experiential Graphic Design) Singapore Chapter, we explore these questions and more under the sub-themes of Environmental Graphics & Wayfinding Design, Exhibition and Interpretive Design, Placemaking, Branding & Marketing Design, and Entertainment & Events Design. Join us in a series of conversations with design practices from Singapore and South-East Asia, as we dive deeper into what experiential graphic design means to them and how it drives their practices to innovative design solutions and memorable experiences and spaces.

About the Speakers:

Yah-Leng Yu and Arthur Chin, Creative Directors, Foreign Policy Studio
Foreign Policy is a brand and design bureau based in Singapore that help brands tell their stories and craft experiences using strategy, graphic design and interior design. Helmed by Creative Directors Yah-Leng Yu and Arthur Chin, the group of idea makers and story tellers is based in Singapore, independently owned and creatively motivated.

William Harald-Wong, Founder and Design Director, William Harald-Wong & Associates/Zakti
William works at the intersection of brand, culture, city and community, enhancing the human and cultural experience of a place. He is passionate about Southeast Asian culture and has documented the region extensively in his early years. He also manages Zakti, a 360 design-meet-technology company with storytelling at its core, with partner project offices in Dubai and Brunei, working on museums, galleries and experiential spaces. William received the Lifetime Achievement Award from Malaysia and national awards from Mainland China, Hong Kong and India. He is the Chairman of The Design Alliance Asia and a Past President of icograda (ico-D).

Kelley Cheng, Creative Director, The Press Room
Trained as an architect, Kelley is the founder and creative director of design studio The Press Room, a publishing & design consultancy that designs everything from books, brands, exhibitions, documentaries, and stage and film set design. An active educator, she has served as adjunct lecturer in Singapore universities and has sat on international design judging panels including Red Dot Awards, Nagoya-Do!, Design for Asia Award, Creative Circle Award, James Dyson Award, etc. In 2021 she was conferred the SkillsFuture Fellowship for her achievements in the industry, presented by the President of Singapore.

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