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Simon is the Design Network and Creative Lead in the circular design programme of the Ellen MacArthur Foundation. He believes in the creative power of design and our ability to shape products, services and systems with intention. From the clothes we wear to the buildings we live and work in, to systems that deliver food and mobility - all has been designed and is either fit for a model that is regenerative and can work in the long-term, or for a linear and extractive model. Simon is passionate about combining design thinking with a systems perspective to help us re-imagine and re-design for a circular economy. He has led the development of the Circular Design Guide in collaboration with IDEO. Previously, Simon has been a project manager in the New Plastics Economy initiative contributing to the report Rethinking the future of plastics and a management consultant at McKinsey & Company.