Sian Kelly

Sian Kelly is the Managing Director at The Velvet Principle in London

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Sian Kelly is the Managing Director at The Velvet Principle in London and Chair of the Sign Design Society

Sian Kelly's previous experience was on the client side in sales and marketing, strategy and innovation management. Sian Kelly has worked for a diverse range of organizations including Coca- Cola, The National Physical Laboratory and Innovate UK (the government’s innovation agency), where she was the lead specialist for the creative and digital sector. In her spare time Sian Kelly enjoys going to the gym, has recently joined a cycling club and is currently learning to play the saxophone.

Sian Kelly's passion for the built environment is at the root of what they do at The Velvet Principle. Sian gets huge satisfaction from working for a company that helps to create great experiences in the places where people shop, work, learn, play and live.

Sian Kelly loves the challenge of overcoming physical and commercial constraints to create unique solutions that not only deliver the functional requirement, but add to the visual aesthetic.

We work closely with the project team to understand the design intent, business objectives, brand, target audience and location. This enables the Velvet Principle to design bespoke solutions that meet the information requirements, complement the architecture, capture the spirit of the brand and fit within the local environment.

Outside of work Sian keeps fit with yoga, spinning and cycling and enjoy going to concerts and the theater. Sian can talk a good game of rugby and she does understand the football offside rule!

Connect with Sian Kelly on LinkedIn.

See her work at the Velvet Principle.

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