Shikatani Lacroix’s digital retail design of the Toronto Blue Jays flagship retail store has received the 2015 ICX (Interactive Customer Experience Association) Excellence Award.
Presented at the ICX Association’s ICX Summit June 29, 2015, the award honored the best self-service, digital signage, and mobile technology deployments across all vertical market segments, and recognized design that demonstrates an innovative use of technology and entices customers to gain unique and immersive in-store experiences.
“We thank the ICX Association for this recognition, and we also thank the Toronto Blue Jays for the opportunity to work on this challenging and rewarding digital retail design project,” says Jean-Pierre Lacroix, president of Shikatani Lacroix. “This shop immerses the consumer in all things baseball, and by creating experiences that celebrate the team, we’re effectively supporting a platform that drives sales and revenues throughout the year.”
The Blue Jays’ flagship store includes seven unique digital experiences and 16 screens. Guests arrive through a dynamic digital entranceway and are led through the store on an interactive journey that includes live game feeds, memorable moments from the team’s history, an animated, multi-screen hat wall, secondary digital signing that promotes new merchandise, and touchscreen kiosks where customers can customize baseball attire. All digital elements work in concert and create an experience based on the "Celebrating the fan” concept created by Shikatani Lacroix.
“We approach digital as part of creating the integrated experience," says Richard Dirstein, Shikatani Lacroix's executive vice-president, design and innovation. "It is designed simultaneously with the physical environment to ensure that the journey is a deep and meaningful experience for the customer."