My roles include Brand Strategist, Creative Director and Senior Director of Brand Communications at Cornell University. 

My primary responsibility is to define the creative vision for the university and to raise the awareness of the Cornell brand for a wide variety of key audiences.

I develop marketing and brand strategies to support Cornell's mission, build consensus for university-wide projects, lead external brand communications across all media and support university media relations, news and strategic communications.


I manage an integrated team of 20 in-house creative professionals in the areas of video production, photography, design, content strategy and web and application development.


I have a unique approach that applies 23 years of creative industry experience and business discipline to the creation of a new, in-house creative services model for the large, complex institution.

Volunteer Activities
Startup Brand Strategy and Communications Consulting

Connect with Shane Trust on LinkedIn.