2021 Experience Philadelphia

The 2021 SEGD Conference will be an opportunity to explore the current state and future of the art and practice of experiential design.

Design in the intersection of place and communication has undergone a dramatic transformation in the wake of the events of 2020. Trends have been radically accelerated as the function of public space, civic responsibility, and safety—in entertainment, education, healthcare, hospitality, retail and dining—shift to respond to the new restrictions wrought by the pandemic and social injustices. As we emerge from these events we have an expectation that the world has to change. While certain aspects of life will return to “normal,” other experiences will need to be redesigned to meet new behaviors, expectations and opportunities.

2021 SEGD Conference is an opportunity to gather to re-examine our practice, to chart our future as well as demonstrate what a “conference” of the future could look like. We will optimize the conference to take advantage of the unique qualities of an in-person experience. Every accommodation will be made to safely promote connection, co-creation and conversation; to deepen, forge and extend relationships. We will gather to provoke ideas and inspire, through speakers and shared curated experiences.

The venue of the 2021 SEGD Conference is the Loews Philadelphia Hotel! We have reserved a block of rooms at the Loews Philadelphia Hotel for US$229 plus tax and fees per night. This rate is in effect through October 11, 2021; after that date, unsold rooms will be released. Reserve with code “SEG01N” by calling 888-879-0462 or the online link.

2021 SEGD Conference Safety Plan

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Richard The
Richard The
Mike McCarthy, Design Communications LTD
Mike McCarthy
Abby Bysshe
Abby Bysshe
Joy Bailey Bryant
Joy Bailey Bryant
Anna Crider, SEGD Board President
Anna Crider
Ali Rubinstein
Ali Rubinstein
Virginia Gehshan, Partner, Cloud Gehshan Associates, Philadelphia, 2010 SEGD Fellow, SEGD President 1992-1993
Virginia Gehshan
Abigail Honor
Abigail Honor
Katie Lee
Katie Lee
Headshot of Josh Goldblum, Bluecadet
Josh Goldblum
Headshot of Leslie Gallery Dilworth
Leslie Gallery Dilworth
Dayton Schroeter
Dayton Schroeter
Amahl Hazelton
Amahl Hazelton
Juanita Wichienkuer
Juanita Wichienkuer
Lex Powers
Lex Powers
Hannah Anderson is the Construction Administration Lead at Kolar Design in Cincinnati
Hannah Anderson
Cybelle Jones, Gallagher & Associates
Cybelle Jones
Jerome Cloud headshot
Jerome Cloud
Brian Fagan
Brian Fagan
Jim Hester
Jim Hester
Manuel Miranda
Manuel Miranda
Elizabeth Griswold
Elizabeth Griswold
Brian Collins, Collins
Brian Collins
Genell Hoechstetter
Genell Hoechstetter
Nick Vicente
Nick Vicente
Raina Mehler
Raina Mehler
Jason Shin
Jason Shin
Kathy Fry, Mayer/Reed, 2021 SEGD Vice President
Kathy Fry
Little Wing Lee
Little Wing Lee
Lynn Kiang
Lynn Kiang
Sean Di Ianni
Sean Di Ianni
Alan Jacobson is the President of Exit Design in Philadelphia.
Alan Jacobson
Amy Rees
Amy Rees
jonathan posnett headshot
Jonathan Posnett
Rick Smith
Rick Smith
Carl Rhodes
Carl Rhodes
Ellen Lupton
Ellen Lupton
Cynthia Brown
Cynthia Brown
 Shawn Hesse
Shawn Fisher Hesse
Making the World a Better Place Through Culture

Making the World a Better Place Through Culture

“How can we democratize public spaces? When you really want to draw different people into different spaces, you’re designing intentionally. You have the power to do that. You have the power to make the world a better place, through the spaces you’re designing.”

– Joy Bailey-Bryant, President, Lord Cultural Resources

Philly Transit: New Wayfinding Master Plan

Philly Transit: New Wayfinding Master Plan

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​​​​​​​Philadelphia’s rapid transit network moves thousands of people each day across the southeast region of Pennsylvania. SEGD member firm Entro recently played a major role in designing the network’s new wayfinding master plan. Anna Crider, SEGD Board President and Principal at ENTRO, will present this project on Thursday, November 4, at the 2021 SEGD Conference Experience in Philadelphia. Join us!

Meow Wolf's Convergence Station

Meow Wolf: Spontaneity at Scale

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​​​​​​​Having begun as an informal, structureless arts collective in Santa Fe in 2008, Meow Wolf has grown to become a leading creative organization pushing the boundaries of immersive art while creating positive social impact through its business practices. Learn how the firm has accomplished this by attending the 2021 SEGD Conference Experience (Philadelphia, November 4-6) where leaders from Meow Wolf will discuss the challenges of evolving a creative practice at scale.

Philly Preview: Creating a Healthy World by Design

Philly Preview: Creating a Healthy World by Design

Read Time: 2 minutes
Imagine a world where every design decision leads to cleaner water, more renewable energy, healthier people and a more just society. Designers have that power! Join us at the 2021 SEGD Conference in Philadelphia (November 4-6) to learn more from Shawn Hesse of the International Living Future Institute when he speaks about “Creating a Healthy World by Design.” Here is a preview of Shawn’s presentation.

Young Designers Series: Connecting at the Conference

Young Designers Series: Connecting at the Conference

Read Time: 1 minute

It’s time to get connected! Be a part of the Young Designers Series (YDS) at the SEGD Conference in Philadelphia (November 4-6). It’s the perfect forum for young designers and professionals who are newly transitioning into the EGD field to connect, be inspired, and have a voice within our global, multidisciplinary community.

Join us in November for uniquely curated experiences and mentorships around YDS’ six cornerstones: Community, Creativity, Transition, Communication, Consistency and Inspiration.

2021 SEGD Conference Experience Philadelphia, rates increase Friday!

2021 SEGD Conference Experience Philadelphia, rates increase Friday!

Read Time: 3 minutes
Grab your ticket to the SEGD annual conference today and save before the rates increase this Friday, October 8. Think of all that you can do with the savings! Share a lunch with your peers who you might not have seen in person for 18 months or give yourself an extra day to explore the sites while staying at the Loews Philadelphia Hotel where the conference is being held!
SEGD has reserved a block of rooms at the Loews Philadelphia Hotel for US$229 plus tax and fees per night. This rate is in effect through October 11, 2021; after that date, unsold rooms will be released. Reserve with code “SEG01N” by calling 888-879-0462 or the online link. Don’t miss out on a chance to be in the middle of the action by staying at the conference venue!

See Philadelphia Up Close with SEGD Conference Tours

See Philadelphia Up Close with SEGD Conference Tours

Read Time: 3 minutes
​​​​​​​From public space to transformative architecture, the 2021 SEGD Conference Experience tours will showcase the offerings that make Philadelphia an eclectic city for design thinking, architectural artistry and innovation!

At SEGD Your Safety is Our Priority - Updated COVID-19 Protocols

At SEGD Your Safety is Our Priority - Updated COVID-19 Protocols

As we begin to return to in-person events, we want to keep you informed on our plans to make this a safe and enjoyable experience for everyone. Beginning September 15th, SEGD will require everyone joining us at the 2021 SEGD Conference in Philadelphia, to be fully vaccinated against COVID-19 or have received a negative COVID-19 test within 72 hours prior to attending. Additionally, we will continue to follow the recommendations of the CDC and local health authorities with regards to masking, social distancing and cleaning and sanitizing procedures.

8 Reasons Why You Should Register for the 2021 SEGD Conference Experience Philadelphia Today!

Last Days for Early Bird Prices: 8 Reasons to Register for the 2021 SEGD Conference!

We are three months out from the can't-miss event of the year, the 2021 SEGD Conference Experience Philadelphia. While some people have taken advantage of the early bird pricing, some of us are still deciding. Early bird prices end THIS FRIDAY, so here are 8 reasons why you should attend the conference.

2021 Conference Experience Philadelphia: Reconnecting, Rethinking—and Refueling

2021 Conference Experience Philadelphia: Reconnecting, Rethinking—and Refueling

WASHINGTON—The 2021 SEGD Conference Experience Philadelphia is envisioned to bring three inspirational days of experiential design programming to the local, national and international communities in Philadelphia, November 4–6.

"There is a tremendous sense of anticipation for this year’s SEGD Conference in Philadelphia," says Cybelle Jones, SEGD CEO. "This is an outstanding opportunity to reconnect, network and refuel! We have three days of activities with an outstanding lineup of visionary speakers and keynotes, as well as curated experiences aimed to reunite our community.”

Naz Ertugrul, "A Mirror of Reflection"

And the Winners are ... SEGD and FIT collaborate on student design competition

Read Time: 3 minutes
June marks the traditional time of year when students graduate, and SEGD strives to continue this core theme of “education” through our outreach and partnerships with experiential and environmental design programs and students across the US and the globe.

2021 SEGD Conference Experience Philadelphia

2021 SEGD Conference Experience Philadelphia

Read Time: 2 minutes
DRUM ROLL...DUST OFF YOUR SUITCASE....DROP THE FOMO...AND PUT ON SOME PANTS BECAUSE THE SEGD CONFERENCE IS BACK, BABY!

Sponsors Header Graphic

For more information about Friends of SEGD, Industry Partners Program or event sponsorship, contact: Jennette Foreman | [email protected]; or Kristin Bennani | [email protected]

Review the 2021 Conference Sponsorship Prospectus

Sponsorship Opportunities for the 2021 SEGD Conference Experience