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Seen at 2015 Experience Chicago

2015 SEGD Conference

Participants at the 2015 SEGD Conference in Chicago last week focused on possibilities—from data science and quantitative research to new digital technologies, new materials, and new collaborations that will impact XGD practice in the coming years.


This is really the event that I count on for getting inspired and rejuvenated for the year,” says Edmund Li, Reich + Petch.  “It’s been a great conference.”

Experience Chicago Program

Reboot, get inspired, and network! The SEGD Conference is the only annual conference designed for creatives working in Experiential Graphic Design. Check out the full program agenda now.

Experience Nexpo

NEXPO presents an exciting opportunity to showcase your company’s capabilities and products to a targeted audience of the largest gathering of international design professionals.

Experience Chicago Tours

From public space to transformative architecture, tours led by local SEGD members will showcase the offerings that make Chicago a global city for design thinking and urban innovation!

Experience Chicago Speakers

Experiential Graphic Design professionals with their insights on design thinking, the urban experience, and the future of practice and place at the conference for XGD!

2016 Seattle Video Teaser


Download Detailed Agenda
Click to Register for the 2015 SEGD Conference
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Speakers Header Graphic
Photograph of Rick Valicenti, Thirst
Rick Valicenti
Despina Macris is a Director at Dotdash Wayfinding in Brisbane, Australia
Despina Macris
Nik Hafermass
Nik Hafermaas
Photograph of Michael Shaub, Gensler
Michael Shaub
Photograph of Josh Sikich, Alta Planning
Josh Sikich
Photograph of Dawn Hancock, Firebelly
Dawn Hancock
David Vanden-Eynden, Partner, Calori and Vanden-Eynden, New York, 2007 SEGD Fellow
David Vanden-Eynden
Photograph of Dana Arnett, VSA Partners
Dana Arnett
Photograph of David Zach, Futurist
David Zach
Photograph of John Pobojewski, Thirst
John Pobojewski
Martin Treu, Treu Design
Martin Treu
Photograph of Alisa Wolfson, Leo Burnett
Alisa Wolfson
Photograph of Tanner Woodford, Chicago Design Museum
Tanner Woodford
Charles Amundsen, Poblocki Signs
Charles Amundsen
George Aye
Hunter Tura, Bruce Mau Design
Hunter Tura
Wendy Fok, We Design
Wendy Fok
Photograph of Mike Rawlinson, City ID
Mike Rawlinson
Cybelle Jones, Gallagher & Associates
Cybelle Jones
Photo: 2015 SEGD Conference-goers in Chicago.

2015 SEGD Conference: Possibilities

Participants at the 2015 SEGD Conference in Chicago last week focused on possibilities—from data science and quantitative research to new digital technologies, new materials, and new collaborations that will impact XGD practice in the coming years.


This is really the event that I count on for getting inspired and rejuvenated for the year,” says Edmund Li, Reich + Petch.  “It’s been a great conference.”

Creative Edge at 2015 SEGD Conference/NEXPO

Meet Your Makers at the 2015 SEGD Conference NEXPO

The difference between a good project and a great one is having the right partners on your team. NEXPO is the day-long industry supplier and maker exhibition during the 2015 SEGD Conference: Experience Chicago June 4-6. Looking for new fabricators to help bring your ideas into reality? Need to research ADA signage or sustainable processes for your next project? Whether you’re looking for collaboration, information, or inspiration, NEXPO is the right place for you!

There’s still time to register for the full conferenceJune 4-6 in Chicago! Or you can also get a one-day NEXPO pass!

Photo of Chairs and Notebooks

Get the Most Out of Your Conference Experience

Students + Young Designers | Pre-Conference Checklist:

Investigate the area. Spend a couple minutes of quality time with google maps and explore the local dining options, places to pick up necessities and points of interest.

Review your schedule. Take a look at the agenda again, and see what tours and events you’ve signed up for. Decide what sessions you definitely do not want to miss, and which ones you are low priority for you.

Student Influx!

For the first time ever this year, one in eight participants at the SEGD Conference will be a student!

SEGD is already experiencing record membership highs, and this influx of student members just adds to the wave of excitement building in the organization in anticipation of the conference June 4-6 in Chicago.

Feeling Adventurous?

Feeling thirsty and adventurous? After all, your evenings are your own at the SEGD Conference, so why not take advantage?

In the spirit of entropy, and an urge to explore (did someone say xplore?), I present to you a few random (but really fun-sounding) ideas for your albeit limited free time during the 2015 SEGD Conference:

Nik Hafermaas at the 2015 SEGD Conference

Pushing the Boundaries with Nik Hafermaas

Creative risk-taking in Media, Technology, and Space. When he’s not running the graphic design department at Art Center College of Design, Nik Hafermaas is creating new ways to combine digital interactive media, high-tech materials, and architecture through his studio Ueberall. He says there is no better place for innovation—and risk-taking—than XGD.

Candidate Lutz - Man of the People

Chicago – The late-night crowd at hot dog stand Weiner’s Circle can be a bit boisterous, something that would intimidate most people. But Candidate John Lutz seems to find nourishment – literal and political – there.

Lutz feels his favorite late-night eateryis a great showcase for his common touch

Tanner Woodford and Chicago Design Museum

Tanner Woodford's Chicago

“Design is about process and community, not products.”

Tanner Woodford, co-founder of the Chicago Design Museum and one of Newcity’s Annual Design 50 for 2015, is an irrepressible cheerleader for his city and its design heritage. He says design is about process and community, not products. And he wants to share a few Second City secrets you probably don't know yet. Tanner will open the 2015 SEGD Conference: Experience ChicagoJune 4-6. Join him there!

1871 Co-Working Space

Co-Working, Chicago Style

Co-working spaces are popping up all over the world, social and creative hubs for people who want to get out of their basements and into a professional workspace but don’t want to take on the costs of rent and equipment on their own. And like 1871 in Chicago, they have also become important creative hubs and business incubators.

Carbtastic Chicago

Is "carbtastic" a word? Maybe you prefer "carbliscious"? Either way, we're taking a cruise on the good ship pizza, and no, it's not gluten-free.

Pizza is a big thing in New York, but it's arguably a bigger thing in Chicago... well, thicker anyway.

Candidate John Lutz is... Going Somewhere

Candidate John Lutz is... Going Somewhere

Chicago—Earlier today, John Lutz nearly announced his candidacy to assumed billions of Internet viewers and his purported Facebook friends: “My name is John Lutz and I’m announcing my candidacy because I’m #goingsomewhere”. An elderly relative was reported as saying, “I’m glad he’s going somewhere. I’d like my basement back.”

SEGD Conference

Dear Boss: Here's Why You Should Send Me to the 2015 SEGD Conference

Does your boss need some persuading to sign off on your trip to Chicago for the 2015 SEGD ConferenceJune 4-6? We can help with that. Here’s a letter that will show her the ROI, not to mention the ROO and the ROA!

Wendy Fok at the 2015 SEGD Conference

Cross Pollination with Wendy Fok

Spatial architecture and emergent technology connect in Chicago!

Wendy Fok is a globe-hopping architect, design researcher and tech maverick whose work marries spatial design with exploration of emergent technologies. Winner of the ADC Young Guns Award and one of Perspective’s 40 Under 40, Fok says cross-pollination and creative strategy are where it’s at for her generation of designers. She'll be a featured speaker at the 2015 SEGD Conference: Experience ChicagoJune 4-6, and she's created a video inviting you to join her!

2015 SEGD Academic Summit

School's In for 2015 SEGD Academic Summit

The 2015 SEGD Academic Summit, June 3 in Chicago, will present the latest in peer-reviewed research related to EGD and XGD. Topics include Social Engagement through EGD, Responding to User-Centered Needs through Designed Experiences and User Engagement in Interactive Signage Design, among others.

See the full 2015 SEGD Academic Summit agenda here.

Numbers in Nature exhibit at MSI Chicago

Mad for Math

The Museum of Science and Industry Chicago uses digital technology and nature’s own graphic language to teach visitors about math.

When the Museum of Science and Industry Chicago conceived its latest permanent exhibit, the design brief was concise and non-negotiable: Create an artful and immersive way for visitors to explore the beauty of mathematical patterns found in nature. And make it cool.

Pritzker Pavilion at Millennium Park, Chicago

15 Reasons Designers Love Chicago

Pizza and hotdogs and public art? Chicago’s got ‘em. Da’ Bears and Wrigley Field? Yep. The Magnificent Mile and world-class museums? Check and check. With its rich art, architecture, and design heritage, cultural attractions, and stellar park system, Chicago is the original Experiential City. Here are 15 (of many) reasons to get your experience on in the Windy City!

Photo: detail of doughnut

How Sweet It Is!

I have a confession to make: I'm a closeted dessert eater. When I'm out, I often cave to peer pressure, and say, "Oh, I'm too full for dessert." But when I'm alone or with my trusted inner-circle of dessert-eating friends... it's totally on! 

Hunter Tura on the 21st Century Designer

Hunter Tura on the 21st Century Designer

Beck, editors, and ‘70s porn?

As Hunter Tura travels the world recruiting talent and guiding the strategic direction of Bruce Mau Design, he thinks a lot about the 21st Century Designer. And he says that if you want to be one, you need to act like Beck, think like an editor, and learn something from 1970s pornography. Read our Q&A with Hunter.

Photo of food,

Experience Chicago: Zagat's 10 Hottest New Restaurants

Zagat's Sara Freeman just covered the 10 Hottest New Restaurants in Chicago. From old-school Italian to groundbreaking new concept restaurants- these are the trendiest eateries in the windy city. Use this list to plot your culinary courses during your 2015 SEGD Conference ExperienceJune 4-6. Yum! 

For each, here's a link to more information, and a ten word super-summary:

LinkedIn Chicago office


LinkedIn’s new Chicago office makes work more connected and fun.

It’s not too broad a statement to make that LinkedIn has revolutionized the very nature of connection in our world. The professional networking start-up now counts 300 million registered members worldwide and employs 5,700 in 30 offices around the globe. When it created new offices for its Chicago-based sales team, “Our goal was to create a workspace that employees want to work in,” says Joel Wood, LinkedIn’s Senior Project Manager, Global Workplace.

Motorola Mobility Chicago office

Motorola's Hack Couture

Celebrating Chicago in a Flexible Workplace

Flexible workspaces are all the rage in the corporate world. For Motorola Mobility's new headquarters in Chicago's repurposed Merchandise Mart, Gensler tweaked the 21st century office genre with a hackable, graphically layered environment that celebrates Motorola's employees and the city they love.

2015 SEGD Conference: Design in the Experiential City

CHICAGO (March 19, 2015) — Chicago has long been considered a hub for architecture, design, and innovation, and the 2015 SEGD Conference: Experience Chicago will gather here June 4-6 to focus on the future of experiential design and its impacts on the city and those who shape it. 

Greater Good Studio and DK Foundation

Design Thinking for the Underserved

Changing Behavior, Changing the World

George Ayeand Sara Cantor Ayecreated Greater Good Studiobased on the core beliefs that research changes design, design changes behavior, and behavior changes the world. Both have backgrounds in engineering and design, and both are teachers (George is a tenure-track assistant professor at the School of the Art Institute of Chicago, while Sara lectures regularly on social design at the Kellogg School of Management and the School of the Art Institute). They both left jobs in traditional design firms to co-found their small Chicago-based studio focused entirely on underserved populations.

T5 Murals at Chicago O'Hare

T5 Murals at Chicago O'Hare International Airport

Let’s face it. From the generic concrete canyon of the parking garage to the endless corridor to your gate, airports tend to all look the same. At Chicago O’Hare’s newly renovated International Terminal 5, Thirst changed all that—creating a super-scaled mural that is uniquely Chicago (with some wayfinding cred to boot).

Second to None: 2015 SEGD Conference in Chicago

Okay, it may be called the Second City... but Chicago takes the back seat to no one. From the Magnificent Mile to the shores of the mighty lake, and from Oak Park to Lincoln Park to Millennium Park, Chicago is chock full of EXPERIENCE. The best shopping in the world? Check. The best pizza? You got it. The best cultural, arts, and design attractions? Think the Art Institute, spectacular museums, amazing music venues (blues anyone??), an unparalleled park system, and attractions like Navy Pier and the Architecture River Cruise.

Sponsors Header Graphic

Interested in sponsorship? Contact: Kristin Bennani Director of New Business [email protected] | 202.713.0413 Kathleen Turner [email protected] | 703.657.9171

SEGD Conference Sponsorship & Exhibit Prospectus

SEGD Sponsorship Commitment Form

NEXPO Showcase Contract