Atlanta Conference Header

Reboot, get inspired, and network! The SEGD Conference is the only annual conference designed for creatives working in Experiential Graphic Design. Check out the full agenda now!

Convergence NEXPO

NEXPO is an exciting exhibiting opportunity to showcase your company’s capabilities and products to a targeted audience of international design professionals.

Convergence Tours

From public art to urban renewal, tours led by local SEGD members will showcase new offerings that make Atlanta a global city for design and innovation!

Convergence Speakers

3 Generations of Experiential Graphic Design professionals with their vision on the future of practice and place at the conference for XGD!



Brief Overview and Pricing

The theme of the 2014 SEGD Conference is Convergence: Crossing Lines. The conference will use the context and inspiration of the exciting city of Atlanta as a launch point for educating, inspiring and connecting our members with amazing projects, stories, and visions from both a local and global perspective. From its location south of the “grits line” to its place in history crossing the “black-white line” as well as its hosting of the ultimate “finish line,” Atlanta epitomizes how excitement, energy, and change happen at the convergence of disciplines, cultures, and ways of thinking.

The 2014 SEGD Conference will  be held in Atlanta June 5-7, 2014.

Don't forget to Tweet about the conference: #SEGDconf

My Atlanta: Atlanta Designersoffer tips on things to do while in Atlanta


Registration Fees

Your full conference registration fee includes EVERYTHING:

* Thursday: Leadership Summit, Academic Summit, Design Improv, Process Learning Series, Tours, and the President's Reception

* Friday: NEXPO, Breakfast, Main Stage Sessions, Lunch, Reception, and the Auction for Education

* Saturday: Main Stage Sessions, Excellence and Fellow Awards Luncheon, and Global Design Awards Celebration

Conference Registration Fees

SEGD members enjoy lower conference fees and other benefits, so join today.

Regular (through May 3)

Full Conference

  Member   Non-Member
Designer   $900   $1,200
Designer group*   $825   $1,125
Industry   $900   $1,200
Student   $300   $375

*3+ from same firm at same time

On-site Registration (May 4 through June 8)

Full Conference

  Member   Non-Member
Designer   $1,000   $1,300
Designer group*   $925   $1,225
Industry   $1,000   $1,300
Student   $300   $375

*3+ from same firm at same time

NEXPO Visitor Day Pass-Friday only

Friday Only







As with any other store, in order to make a purchase on, you need to have an account. If you do not have an account yet;

please create one using the "Register" link in the top right hand corner of this site below the search bar before adding this product to your cart or call 202-638-5555.

Hank Richardson, Portfolio Center
Hank Richardson
Will Ayers
Will Ayers
Leo Alvarez, Perkins+Will
Leo Alvarez
Adam-Halverson, SEGD Minneapolis Chapter Chair, Serigraphics
Adam Halverson
Scott Muller
Scott Muller
John Muhlhausen, MD&A
John Muhlhausen
Andreas Uebele, Büro Uebele Visuelle Kommunikation
Andreas Uebele
Mark Andreasson, Design Communications Ltd.
Mark Andreasson
Seth Capshaw, Miira Artist Tools
Seth Capshaw
Martin Treu, Treu Design
Martin Treu
David Johnson
Teresa Cox, APCO Signs
Teresa Cox
Amy Lukas, Partner, Infinite Scale, Salt Lake City
Amy Lukas
Jan Lorenc, Principal Lorenc + Yoo, Atlanta, Georgia
Jan Lorenc
Per Mollerup, Swinburne University of Technology
Per Mollerup
Danielle Lindsay-Chung is an Environmental Graphic Designer at Uber in San Francisco
Danielle Lindsay-Chung
Gretchen Cherrill, Airpark Signs & Graphics
Gretchen Wilde
Jonathan Mugmon
Jonathan Mugmon
Heather Alhadeff, Center Forward LLC
Heather Alhadeff
Tali Krakowsky, founder of Apologue
Tali Krakowsky
Dennis Hickey, SNA
Dennis Hickey
Wade Thompson, Son&Sons
Wade Thompson
Kevin Green, Midtown Alliance
Kevin Green
Emmaus House, Atlanta

Design Improv(e) Gives Back to Atlanta

By Lynne Bernhardt

We were astounded by the creativity and enthusiastic participation of all our members who took part in Design Improv(e) during the 2014 SEGD Conference in Atlanta.

Download the Final Program

Download the full program PDF online now! Print it out to have as a reference before you get to Atlanta. You will receive the final bound copy of the program in your conference bag at registration.

SEGD Academic Summit

The 2014 Academic Summit Program is now available for download as a PDF file! Please print a copy for yourself if you are planning to attend the event on Thursday, June 5.

Design Forces Converge at 2014 SEGD Conference

Experiential Graphic Design event opens June 5 in Atlanta.

ATLANTA  – Wayshowing expert Per Mollerup, urban artist HENSE, award-winning information designer Andreas Uebele, and acclaimed placemaking designer Clifford Selbert headline the 2014 SEGD Conference this week in Atlanta. Themed Convergence: Crossing Lines, the SEGD event is the world’s only conference focused on Experiential Graphic Design, the discipline that creates experiences connecting people to place.

Women in EGD: Same as It Ever Was?

By Teresa Cox, APCO Graphics

The challenges women have always faced in the workplace—imbalances in leadership, unequal pay, juggling work and personal life, and living down feminine stereotypes—are still alive and well for women in EGD, despite the more liberal nature of the design world.

These realities create both frustrations and opportunities, said participants on SEGD’s Women in Design panel at the 2014 SEGD Conference in Atlanta June 5-7.

SEGD Wayfinding Photo Challenge

Perkins + Will’s Atlanta Branded Environments team hosted the SEGD Wayfinding Photo Challenge for attendees of the 2014 SEGD Conference. It was a great way to add even more fun to the conference and explore the power of social media as a tool for placemaking and economic development.

More and more, we are seeing how regular citizens with camera-enabled smartphones can help shape the future of a city’s brand. Our goal was to provide further evidence of this changing power structure in the field of design.  

Convergence: 2014 SEGD Conference

Convergence: 2014 SEGD Conference

Design Forces Converge at the 2014 SEGD Conference in Atlanta

Ideas, cultures, disciplines, and geographies converged in Atlanta June 5-7 for the 2014 SEGD Conference themed Convergence: Crossing Lines.

Just as Atlanta is a city that has been shaped dramatically by social, cultural, and historical forces, design is continuing to shape and reshape itself as disciplines, technologies, and social changes collide.

My Atlanta: MoDA and The High

Local designers give tips on things to do and places to go when you come to Atlanta for the 2014 SEGD Conference June 5-7, 2014!

My Atlanta: Georgia Barbecue

Local designers give tips on things to do and places to go when you come to Atlanta for the 2014 SEGD Conference June 5-7, 2014!

Georgia has earned its reputation as the top state for barbecue...we're just saying. Asking me to name my favorite BBQ restaurant is like asking me to name my favorite child...but I'll give it a go:

No Stuffed Shirts at the Convergence Conference

Here’s What You WON’T Find at the 2014 SEGD Conference

We can’t guarantee an Elvis impersonator like we had in Vegas, but you’ll get no boring lectures here—or boring people for that matter. You’ll be inspired by speakers like urban artist HENSE, the creators of the Atlanta BeltLine, wayshowing expert Per Mollerup, and award-winning information designer Andreas Uebele.

Design Improv(e): Give Back!

Design Improv(e): Give Back!

(Photo: Emmaus House)

In the past few years, Design Improv has become a conference favorite. Always inspiring, frequently rambunctious, and sometimes downright outrageous, these half-day sessions team designers up for fast-paced, project-based competitions.

Auction Items

Action at the Auction: It’s a Win-Win!

The annual Auction for Education at the SEGD Conference is always a win-win: you get a chance to take home some great stuff, and the SEGD education fund and design students benefit. This year, auction items include a Phoenix vacation, PGA tournament package, artworks by keynote speakers HENSE and Andreas Uebele, signed books by Per Mollerup, silkscreened posters by Seymour Chwast, and the perennial favorites—Virginia Gehshan’s famous cookies and a design game hand-crafted by Gary Anzalone!

Top 5 Reasons Why You Should Attend the 2014 SEGD Conference!

Top 5 Reasons Why You Should Attend the 2014 SEGD Conference!

So many reasons to attend the 2014 SEGD Conference–so little time! We know you’re busy, so we’ve narrowed it down to the Top 5:

5. Get your sugar fix! Atlanta is home to Coca-Cola’s global headquarters, and the secret recipe. Experience the World of Coke on one of our conference tours, with its iconic environmental graphics and museum experience designed by members of the SEGD community.

Wayshowing and Waylosing with Per Mollerup

2014 SEGD Conference: Wayshowing and Waylosing with Per Mollerup

Per Mollerup, Dr. Tech., is a writer, design thinker, and professor of communication design at Swinburne University of Technology in Melbourne.

Abu Dhabi Signage and Wayfinding

Clifford Selbert: A Sign Can Change the World

Abu Dhabi rose from the Persian Gulf sands in the 1960s after oil was discovered in the region. Once a small pearl-diving outpost, its population has grown to more than a million and today it is the second largest city in the United Arab Emirates—dense with opulent palaces, lush parks and gardens, and some of the world’s tallest skyscrapers. But until now, the streets had no names.

My Atlanta: Zagat’s Top 10

Local designers give tips on things to do and places to go when you come to Atlanta for the 2014 SEGD Conference June 5-7, 2014!

Zagat's Christopher Hassiotis has put together a list of restaurants you can't miss during your visit to Atlanta, including King + Duke, where you can order the "King," a one-kilo, bone-in rib-eye steak for two.

Women in Design

Women in EGD: Leadership, Innovation, the Future

Women continue to enter the design field in record numbers and, increasingly, are running firms or starting their own. They’re cutting new terrain with their unique leadership styles, project management skills, and ways of thinking. And they’re becoming more and more empowered in a work world that requires agility, flexibility, and long-term focus.

Ponce Upon a Time

Ponce City Market will resurrect a storied Sears Roebuck & Co. building and create a vibrant urban centerpiece for Atlanta. Environmental graphics and signage will help tell its story. Explore this and other dynamic Atlanta projects at the 2014 SEGD Conference in Atlanta June 5-7!

When Travel + Leisure magazine recently released its list of the World’s Coolest New Tourist Attractions, Atlanta’s Ponce City Market made the list even though it’s still under construction.

Andreas Uebele: Architype

Andreas Uebele: Architype


Andreas Uebele’s award-winning work stands at the intersection of architecture, typography, and information design. He’ll be a featured speaker during the 2014 SEGD Conference in Atlanta June 5-7!

People, Place, and Practice. The only conference for XGD!

People, Place, and Practice: These are the thematics that make the SEGD conference the only annual event exclusively focused on Experiential Graphic Design. SEGD will be showcasing a stellar lineup of speakers, panel discussion, and networking events at the 2014 SEGD Conference in Atlanta in just 60 days. But you must register now to experience it all! Call 202.638.5555 or signup for the conference online today!

The Wrecking Bar Brewpub image

My Atlanta: The Wrecking Bar Brewpub

Local designers give tips on things to do and places to go when you come to Atlanta for the 2014 SEGD Conference June 5-7, 2014!

HENSE: From Graffiti to City-Scaled Murals

HENSE the Name

Atlanta artist Alex Brewer combines fine art, graffiti, and a graphic sensibility in his city-scaled murals. He'll be a featured speaker at the 2014 SEGD Conference June 5-7!

My Atlanta: On the Run

Local designers give tips on things to do and places to go when you come to Atlanta for the 2014 SEGD Conference June 5-7, 2014!

Bring your running shoes! This is a great town for running, and the conference hotel, Loews Midtown, is close to Piedmont Park, the Atlanta BeltLine, and great running paths.

Coca Cola Museum

Atlanta Converging

From its roots as a railroad terminus to its current status as a poster city for urban redevelopment, Atlanta has always been shaped by social, cultural, and historical convergence. Design innovation is part of the mix, too. Atlanta is an ideal setting for the 2014 SEGD Conference June 5-7.

Special Hotel Offer for Atlanta

Special Hotel Offer for Atlanta

Register by March 14, for your chance to win up to four nights’ complimentary stay at the Loews Atlanta Hotel!

The winner will be selected in a random drawing. The offer is open to members and non-members. Room and tax only, between June 3-8, 2014. Questions? Email [email protected]

SunDial Restaurant

My Atlanta: The Best View in the City

Local designers give tips on things to do and places to go when you come to Atlanta for the 2014 SEGD Conference June 5-7, 2014! 

"You can't beat the view from the SunDial Restaurant at the Westin Peachtree Plaza. Whether in the lounge or at the restaurant, both complete one full 360-degree revolution, providing a full panorama view of Atlanta. Plus the exterior glass elevator is a trip in itself."

--Sue Youngblood, The Art Institute of Atlanta


Walking Dead map

My Atlanta: The Walking Dead

In preparation for the 2014 SEGD Conference in Atlanta June 5-7, we've asked Atlanta-area SEGD members and friends to share their favorite places for eating, shopping, working, and playing. Here is the first in our series, My Atlanta. How can we NOT lead with the Walking Dead?

Ryan Gravel and the Atlanta BeltLine

Highlight: 2014 SEGD Conference:
Ryan Gravel: The Mind Behind the BeltLine

Wayshowing > Wayfinding

SEGD is pleased to announce that Per Mollerup will be a keynote at CONVERGENCE in Atlanta this June. Author of the recently revised Wayshowing > Wayfinding, Mollerup with join other international speakers as part of our series of Global Ideas: Convergence: All Together sessions on Saturday June 7.

Andreas Uebele


Andreas Uebele’s award-winning work stands at the intersection of architecture, typography, and information design. He'll be a featured speaker during the 2014 SEGD Conference in Atlanta June 5-7!

In his book Signage Systems & Information Graphics, Andreas Uebele sets out to explain the rules of sign system design. Then he proceeds to disregard many of them.


Atlanta native and graffiti artist Alex Brewer, known as HENSE, will be featured in an keynote session at SEGD CONVERGENCE in Atlanta this June! Check out HENSE’s recent feature interview on Design Boom.

CONVERGENCE Early Registration Savings

Early registration ends on 1/1/2014. Lock in savings of $200 by registering now! You can register online, by phone, or by submitting this PDF via email!

CONVERGENCE Registration Launches

The 2014 SEGD Conference Registration is live as of Tuesday September 3rd! Register online or download and fill out the PDF and email or mail to SEGD:

Convergence Conference Video


We’re pleased to launch our 2014 Conference Video — CONVERGENCE will take place June 5-7 at the Loews Atlanta Hotel in Midtown. Stay tuned to the CONVERGENCE site for news and updates on our program as it develops.

A Sign Can Change the World

Cliff Selbert, FSEGD and partner of Selbert Perkins Design will be joining the lineup at Convergence in Atlanta with a keynote presentation about how a sign can change the world. More information on the UAE project that brought signs to an entire country for the first time can be found at the SPD website.

Sponsors Header Graphic

Interested in sponsorship? Contact: Kristin Bennani Director of New Business [email protected] | 202.713.0413 Kathleen Turner [email protected] | 703.657.9171