SEGD Workshop April 23: Wayfinding in the Smart City

SAN FRANCISCO— (March 4, 2015) In the age of Big Data and Smart Cities, how will signage and wayfinding hook into connected systems that help users navigate cities, campuses, and other complex environments?

SEGD’s Wayfinding Workshop—April 23 in San Francisco—is intended for designers, technology integrators, city and university officials, and makers involved in creating signage and wayfinding systems for complex built environments.

The workshop will address the hottest topics facing wayfinding design today, including:

• Shaping place with urban wayfinding systems
• User-centered research and design in wayfinding
• Brand-forward wayfinding systems that reinforce a sense of place
• New technologies for the connected city and campus
• New user-centered mapping systems for Smart Cities
• How beacons, wearables, and mobile devices are impacting wayfinding

Speakers for the one-day workshop will including the world’s leading practitioners in wayfinding design, including Tim Fendley, Applied Wayfinding (designers of Legible London); David Gillam and David Figueroa of CityID; Julie Vogel, Kate Keating Associates; Mark Sanders and Billy Chen, StudioSC; Wayne Hunt, Hunt Design; and John Bosio, MERJE.

"How might we better help a user access the incredible resources of a city?" asks Clive Roux, SEGD CEO. "Open data, digital interfaces, personalization, and the inter-connectivity of the Internet all produce new opportunities for us to address that question in a more meaningful way than could be achieved up to now. At the SEGD Wayfinding Workshop, we’re gathering the best minds in wayfinding design to tell you more about what is coming next."

The workshop will be held at San Francisco’s Intersection for the Arts, 925 Mission Street. 

Here for more information or to register for the event.

About SEGD

Founded in 1973, SEGD (the Society for Experiential Graphic Design) is the global community of professionals who create experiences that connect people to place. Through educational programs, research, and publications, SEGD’s mission is to provide learning opportunities and resources for professionals involved in XGD, promote the importance of the discipline in establishing place, and continue to refine standards of practice for the field.

About Intersection for the Arts
Intersection for the Arts is San Francisco’s oldest alternative non-profit art space.

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