The SEGD Signage and Wayfinding Event Comes to Boston Logan, August 17–18

BOSTON— Transportation, urban and campus environments are complex spaces, which have an increasing need for innovative signage and wayfinding solutions employing best practices and the latest technology. The SEGD Wayfinding event is poised to bring together a range of experts to tour, connect, discuss and discover over two days this August.

"SEGD's Wayfinding event is the premiere annual conference that focuses entirely on the core practice area of signage, wayfinding, and placemaking," says SEGD's Director of Education, Justin Molloy. "Now in its third year, SEGD Wayfinding will bring an agenda of cutting-edge wayfinding professionals from across the U.S. and beyond, sharing their stories, best practices, and insights to inspire the next generation."

The SEGD signature signage and wayfinding event will kickoff Thursday, August 17 with a series of morning and afternoon tours, followed by an evening social mixer hosted by the local Boston SEGD Chapter. For the morning project tours, attendees have a choice of “Boston Wayfinding,” led by DCL, or “Brigham and Women’s Hospital,” led by Cloud Gehshan Associates. In the afternoon, the tour choice is between Sasaki-led “Design Innovation” and “Airport Experiences” at BOS Logan/Massport.

On Friday, August 18, the event will bring designers, makers, integrators and planners involved in the creation of signage and wayfinding systems together to engage in dialogue on critical topical issues and best practices in the field, including:

• Wayfinding and Placemaking for New Communities
• Transforming Public Space through Wayfinding Strategy and User Research
• Technological Innovation for Wayfinding—Elevating the Passenger Experience
• Managing an Integrative Experiential Graphic Design Practice
• User Experiences in Domestic and International Markets
• Championing International Wayfinding and Placemaking Design Excellence

The speakers for include three SEGD Fellows and leading wayfinding design, application and technology practitioners from around the world, including Robert Haverty, BOS Logan/Massport; Clifford Selbert, FSEGD, Selbert Perkins Design; Katie Osborn, Via Collective; Colleen Hamilton, Art of Context, Stephen Minning, BrandCulture Communications; Annelle Stotz, IA Interior Architects; David Gibson, FSEGD, Two Twelve and Richard Poulin, FSEGD, Poulin + Morris.

"SEGD is committed to providing the highest quality educational content at our targeted Educational events,” remarks SEGD CEO, Clive Roux. “And, at this year's Wayfinding event there will be not one, not two, but three of SEGD's Fellows presenting. SEGD Fellows are recognized members of the association whose work has contributed to the direction and growth of the experiential graphic design field. This is one event you should not miss!"

The Friday portion of the event will be held at the Hilton Boston Logan Airport,1 Hotel Drive, Boston MA 02128. The 2017 SEGD Wayfinding event is presented by Identity Group and PAM.

More information on the exclusive two-day event and how to register can be found on

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