SEGD GDA Categories

2015 Awards Categories:


For 2015 you may enter awards in 7 categories. Projects can be entered into multiple categories. One category per entry form. Download the Guidelines


Projects that convey information through visual storytelling and environment. Applications include museums, visitor centers, heritage parks, themed entertainment venues, trade shows, corporate environments, expositions, and retail stores.

Placemaking and Identity

Projects that connect people to place by accentuating the combination of physical features, people, function, history, culture, and potential that make the place unique. Branded environments, gateways and markers, interpretive exhibits and signage, monumental sculpture, public art, and graphics are some of the tools used in platemaking and identity.

Public Installation

Public Installations are typically site-specific responses to physical landscape, topic, or cultural context, using a wide range of materials and media to communicate, connect, and inspire those who use the space. Public Installations can take the form of artwork, memorials, gateways, landmarks, signage, super-scaled graphics, contextual elements, place-markers, and even branded corporate elements.

Strategy / Research / Planning

As a design discipline that connects human beings with physical spaces, Experiential Graphic Design should be founded on Research/Strategy/Planning specific to communication and human behavior in the built environment, including user needs and human interaction with graphic, symbol-based, and wayfinding cues in physical spaces. In particular, areas such as legibility, navigation, universal accessibility, and understanding of place can be studied and measured to the ultimate benefit of users.


Information systems that guide people through a physical environment and enhance their understanding and experience of the space. Wayfinding is particularly important in complex built environments such as urban centers, healthcare and educational campuses, and transportation facilities.

Interactive Experience (new category)

Environments that integrate media-rich, interactive experiences connecting users/visitors with the space. Applications include entertainment venues, museums and visitor centers, retail stores, and any spaces where people gather. This would include any environment that allows users/visitors to contribute actively (as opposed to passive learning), whether the space is digital, mechanical or other.

Digital Experience Content (new category)

Strong content is the foundation of experience design, and in the digital realm it is of primary importance. Digital Experience Content projects are those focusing on content, from informational storytelling to brand mission. This would include any environment that is primarily digital or electronic, but not interactive.

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