Sapna Budev

Sapna Budev is the Executive Director at the Sign Research Foundation in Washington, D.C.
Washington, D.C. Metro Area

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Sapna Budev is the Executive Director at the Sign Research Foundation in Washington, D.C.

Sapna Budev works with the Board of Trustees to establish vision and direction for the Foundation.

She establishes and oversees program, financial, and operational goals; guides the creation and implementation of the strategic plan, and represents the Foundation before key constituencies. She works closely with academics at Tier 1 universities to manage the research pipeline and enable academic research.

Sapna Budev previously served as the Director of Strategic Initiatives for the International Sign Association (ISA). Her interest in academic research was launched where she partnered with the Sign Research Foundation to spearhead the 2013 joint publication of the Urban Wayfinding Planning and Implementation Manual. This research produced a series of webinars and workshops which educated over 2,000 planners and downtown managers on the concepts surrounding complex wayfinding systems and projects.

Sapna Budev has published numerous articles and spoken around the world on the global sign industry, international commerce, integrated design and sustainability. She received her Bachelor’s Degree in International Studies and Political Science from Miami University and has worked in business development and strategic operations for more than 15 years with top technology companies and nonprofits, such as Compaq Computers, Hewlett-Packard, Trilogy Software, and RosettaNet. She lives with her husband, son and rescue black lab in Washington, D.C.

Connect with Sapna Budev on LinkedIn. 

See her work at the Sign Research Foundation. 

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