Sandra Baer

Sandra Baer, Personal Cities

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Sandra Baer is the President of Personal Cities, a smart city company dedicated to “imagining the city as it will be.” She works to enroll every stakeholder toward a shared sense of now—toward safe, prosperous, happy communities.

Sandra Baer is a champion of creative collaboration between the public and private sector and has worked with city leaders, worldwide for over 20 years. Through stakeholder engagement, social inclusion and the acceleration of innovative technologies, Ms. Baer inspires coordinated action to make cities smarter.

The goal at Personal Cities is to build trust—to move leaders to faster, better decisions that energize a city toward livability, sustainability and citizen happiness.

Sandra Baer has an established network of contacts in the United States and internationally, and a unique ability to create and maintain long-term relationships. As a public speaker, moderator and trainer, Ms. Baer is skilled at building rapport and communicating key messages.  She is an effective advocate for strengthening a city’s image and character—engaging the community ecosystem to make every city more prosperous.

As a business development professional Sandra Baer’s career has focused on the value of relationships and the ability to identify strategic opportunities to win business.  Throughout her career she has worked to foster cooperation between the public and private sectors, helping elected officials, corporate executives and civic leaders. She has experience in the communications industry—telecommunication, wireless, Internet, broadcasting and cable—and has an extensive background in government affairs, homeland security, cyber security and public safety resilience.

2017 Xlab NYC - The Disrupted City: The Path Towards Smart(er) Places

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