Since 1995, Sander Baumann has worked for various signage companies and focused his work on creative thinking and bringing a sense of place to environments. Over the past 15 years he has designed numerous wayfinding and signage projects, including Holland's largest shopping center, comprehensive city wayfinding, school signage systems, and building identification.
Wayfinding is a methodology developed over the past few decades and describes the spatial process of reaching a destination whether in a familiar or unfamiliar environment. Baumann has developed a vision on how wayfinding and information structure will work in the future. With this vision Baumann describes the process of active narrow-casting in relation to the environment which will operate your own personal assistant.
Sander Baumann is an SEGD Board Member.
Specialties:Creative, information design, wayfinding, strategy, signage design and visionary thinking.