Salt Lake Design Week: All About the Team Work

USBank stadium signage Image

Salt Lake Design Week is fast approaching and will include an evening with Tanya Dreesen of the Minnesota Vikings on October 18, 2016. Don't miss out on a chance to hear Tanya speak on how design impacts team integration and partnership activation at U.S. Bank Stadium. Tanya will also discuss the commitment the Vikings are making to create partnerships that are tied to the local Minneapolis community. U.S. Bank Stadium is the newest NFL stadium and home of the Minnesota Vikings as well as many others events such as the 2018 Super Bowl, 2019 NCAA Final Four and various concerts throughout the year.

The event is hosted by Infinite Scale (Salt Lake City), who consulted on the stadium's name signage and they worked closely with the Vikings in-house marketing and design staff to create and install permanent and seasonal Vikings branding throughout the stadium. They consulted on, programmed or designed signage and graphics systems for the Vikings 14+ partners (aka sponsors) that successfully reflected each partner's brand while complementing the building's architecture and--most importantly--integrating seamlessly with the Vikings brand.

The event is sponsored by archetype, a custom sign-fabrication partner committed to turning their clients’ visions into reality. With leadership members averaging more than 20 years in the industry, they value collaboration, foresight and attention to detail and take pride in creating fabrications characterized by precision, beauty and longevity.
Come early for Happy Hour to mix and mingle with the sport and design community of Salt Lake City!
Please RSVP as space is limited.

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