Role of Senses and Sensitivity in Placemaking - Peter Hecht, PHD, Jessica Stoffers, and Lauren Harrison


Jessica Stoffers is a Senior Experiential Graphic Designer at IA Interior Architects with a background in brand strategy, experiential graphic design, and wayfinding. Her work spans a variety of industries, including Amazon, Chubb, PayPal, and Bank of America, among others. Jess looks for the intersection of people, cultural, and business objectives to tell compelling visual stories. She is passionate about equipping clients with the tools needed to authentically bring their brands to life.

Lauren Harrison is a talented designer, whose background includes branding, publication, interpretive graphics, and exhibit design. Lauren is senior designer at MERJE, specializing in wayfinding and signage, architectural and visual enhancements, exhibit and interpretive design, as well as branding, identity and print materials.
Some of her recent projects include Swarthmore College Towne Center, Newark Walks, and the John Burroughs Black Creek Trail in Poughkeepsie New York Lauren also planned and designed city wayfinding programs for Frederick Maryland, Bellingham Washington, and Downtown Eugene Oregon.

Peter Hecht is an environmental psychologist with over four decades of experience in wayfinding systems and behavior in urban public settings. His work covers evidence based design for visitor needs, wayfinding, information architecture, and organization. This involves system development for users, including special needs groups such as the elderly, those with physical limitations and with limited English proficiency.
He advised the state of Pennsylvania on pedestrian policy for 19 years. Dr. Hecht has partnered with Cloud Gehshan on wayfinding projects for 25 years. He is presently part of a grant team looking at wayfinding assistance for the cognitively impaired for NIH.


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