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As Co-founder and Creative Executive Director at Ilustre Ideia Design since 1997, Rogerio Varela is a Senior Graphic and Environmental Designer, with a multidisciplinary and substantial experience in signage, wayfinding, environmental graphics, brand, packaging, product, and editorial design.
Throughout his career, Rogerio Varela has created and led a wide range of successful design cases for many national and global companies across a variety of sectors, delivering unique high quality designs for brands such as AncarIvanhoe, Multiplan, Iguatemi, Shell, Raízen, GSK, Coca-Cola, VALE, TIM, TV Globo, Comitê Olímpico Brasileiro, among others.
Along with his creative thinking, and after many years of experience working with architects, engineers and the industry overall, Rogerio Varela has acquired extensive technical knowledge about architecture, materials, sustainability, documentation, production, and implementation.
His passion transits between design and architecture and drives him to deliver authentic experiences to engage people in the built environment through strategic wayfinding planning, signage systems, graphic design for environments and place making.