Rockwell Group

Photo of ineriors of Shinola store

Rockwell Group (New York) designed interiors for the newly opened Shinola store in Tribeca. The Detroit-based Shinola sells meticulously crafted, American-made bicycles, watches, leather goods, and notebooks. Rockwell’s design modeled the store after an urban general store, consistent with the neighborhood’s residential feel. The interior balances 1930s industrialism and clean minimalism to highlight the handcrafted beauty of Shinola’s products. Many of the custom designed elements were manufactured locally, including a metal catwalk made by one of New York City’s remaining blacksmiths and white oak chairs with hand-woven leather seats. The store is also home to The Smile Newsstand, a café that offers coffee, house made pastries, and a curated selection of magazines and books.

Among its other recent projects, Rockwell Group designed three floors of the new freestanding pediatric emergency department at the Cohen Children’s Medical Center in Long Island. Artwork and interactive technology help create a healing and engaging environment for young patients. The ER features a 15-foot-long interactive aquarium created by the LAB that allows children to design virtual fish on an iPad and release them into the aquarium. In the Pediatric ICU, backlit LED ceiling tiles evoke the dappled light that streams through a tree canopy. Inspired by a mountain ecosystem, the medical-surgical department features terrazzo flooring inlaid with images of pinecones and needles.

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