A truly versatile designer, manager and creative leader, Rick Smith brings more than 18 years experience to DI. As an environmental and a graphic designer, he links branding and marketing with large-format signage and wayfinding systems.
Working as Creative Director, Rick inspires excellence in DI’s creative team, crafting fully integrated designs and rich experiences with end users in mind. He manages creative direction and team efforts, streamlining design processes for all of DI’s projects.
Rick’s strength lies in his ability to connect brands and their customers to the physical environment. His collaborative and comprehensive approach details the project vision through words, ideas and images.
Not only a leader at DI, Rick is heavily involved in the Kansas City design community. A member of the Society for Environmental Graphic Design (SEGD) and AIGA, Rick chairs the local SEGD chapter and on the Kansas City Design Week Planning committee.
Married for 10 years, Rick and his wife have two children. An outdoors-kind-of-guy, Rick enjoys climbing, camping, mountaineering, and just generally being outside. He also plays guitar in his not-so-abundant spare time.