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1987 SEGD Fellow and Past President 1979-1986
John Berry and Rich Burns were the original founders of SEGD along with original member Jim Glass.
Richard guided the growth of the GNU Group through its first two decades. He now serves as a senior adviser and project participant in brand development, marketing strategy and design. Richard is especially focused on the marketing of real estate projects. As a long time member of the Urban Land Institute (ULI), he originated the curriculum and regularly teaches their comprehensive workshop on Marketing Real Estate.
The firm's early involvement in signage programs for development projects led to Rich's participation as a founder of The Society for Environmental Graphic Design (SEGD). He served as its President, on the Board of Directors, and in 1987, was selected as the Society's first Fellow.
Richard is the author of The Ultimate A/E/C Marketing Plan a comprehensive guide to developing marketing programs for professional service firms published by PSMJ Resources and is a member of the PSMJ consultant team. He also authored the chapter on Marketing in ULI's seminal text, Real Estate Development – Principles and Process. He is a recipient of design and communications awards from all major graphic design competitions. He earned a MS in Visual Design from the Institute of Design, Illinois Institute of Technology and a BA in Design/Fine Arts from Indiana University.