In 1967 the New York City Transit Authority hired Massimo Vignelli and Bob Noorda of the design firm Unimark International to design a signage and wayfinding system that would solve the problem underground.
The work they delivered was the 1970 New York City Transit Authority Graphic Standards Manual. Perhaps unintentionally, the Standards Manual became one of the world’s classic examples of modern design.
In 2012—42 years after the Standards Manual was released—a rare copy was discovered in the basement of design firm Pentagram.
Now, under an exclusive agreement with the MTA, Jesse Reed and Hamish Smyth are scanning and printing every page for a full-size hardcover book.
The MTA agreed on the reissue with one condition: it will only be available during this 30-day Kickstarter campaign. After this campaign, the book will never be reissued again.
Click here to support the campaign and get a copy of the book.