At their flagship retail location on Market and 4th Street in San Francisco, Levi’s® brand managers wanted to increase consumer engagement for their 8000-square foot retail space. With two large windows looking out onto the busy street, Levi’s worked with their longtime digital partner, Reflect, who installed two FLEXClear transparent LED video displays from PixelFLEX. As a 65-75 percent transparent LED display, FLEXClear gives designers the ability to offer a truly dynamic experience for consumers.
“Levi’s has been a client of ours for many years dating back to about 2013,” said Brandie Perkins, senior account manager at Reflect. “They wanted to install a big experience and attract consumer attention without impeding the natural light that comes into the store. With the way the store is physically laid out, the natural light is essential to the space, so they loved the idea of being able to put in a transparent LED display. This way they could still get light into the store without blocking any sightlines, and still make an impactful statement through the content on the screen.”