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The best wayfinding signage is concise and straightforward yet subtle. They do all the things they’re meant to do without much fanfare—because their job is not to talk about or draw attention to themselves.
Ray Berberich designs like that because he is like that. He started focusing on wayfinding and communication design in the 1990s; since then his scope of work has ranged from logo design and brand-identity communications, to the implementation of large signage programs—for medical facilities, sports venues, retail, hospitality, entertainment and mixed-use facilities.
His professional experience combines environmental graphic design with industrial design and civic engineering to provide clients with a diverse blend of skills that has proven to be a valuable asset when creating unique, award-winning design solutions.
After 17 years, Ray merged Berberich Design with BDT Architecture & Designers, a firm from his native Ohio. As a team, the group provides architecture, interior design, and communications design services. Berberich Design moved to South Dakota in 2005 from Cincinnati, Ohio. This allowed BDT to have offices in Rapid City, SD, as well as Athens and Columbus, OH. Ray’s latest work has focused on wayfinding sign systems for municipalities and institutional settings, especially in healthcare and higher education. Past award-winning projects attributed to Ray Berberich and Berberich Design are: Keeneland Racecourse located in Lexington, Kentucky; Paramount Plaza located on Broadway near Times Square in Manhattan; and Great American Ball Park located in Cincinnati, Ohio.
In a community-based effort, Ray also co-owned and designed the only arts and culture magazine in the South Dakota Black Hills region, Art of the Hills Magazine. It was for that effort that he began designing relevant ads for clients, assisting them in understanding how to apply their brands to specific markets.
Ray has contributed to various volunteer groups, especially in technology, economic development and the arts. In South Dakota, he has worked closely with the West River Foundation and other Black Hills entities to promote technology-based businesses in the region and was the director of the TECH 2010 project. He was a board member for the Hill City Economic Development Corporation and for the Hill City Arts Council. In Rapid City, SD he serviced as an advisor to Black Hills Community Economic Development, Inc. Ray also volunteered for design:SD, a group of architects and designers who donate their time and expertise for rural community development.