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Recently, experiential graphic design and communication firm, BrandCulture (Sydney) posted a Q&A with one of their designers, Julian Frood, about designing a better passenger experience for commuters. Over the past few years, BrandCulture has been involved in some of the biggest transport infrastructure upgrades in Sydney—it’s an exciting time to be a wayfinding designer in a city where so many huge infrastructure projects are underway.

All this makes Julian Frood something of an expert in designing more innovative and rewarding passenger experiences. In the process of implementing city-wide signage systems, Julian—who joined BrandCulture as a designer in 2012—has helped tens of thousands of commuters find their way.

"Transport environments differ immensely based on location and physical environment, not to mention that they evolve over time," says Frood. "The challenge is finding the solution that best serves not only a more efficient outcome but also a better user experience now and for the future."

Read more at BrandCulture's site