Poulin + Morris (New York) developed a comprehensive environmental graphics program for the Novo Nordisk North American Headquarters in Princeton, N.J.
The 500,000-square-foot facility is on 99 acres of land sitting beside a five-acre lake, providing a tranquil, natural setting for the firm's 2,000 U.S. employees. P+M developed a color-coding system that designates a different color for each of the facility's five zones. Bold patterns inspired by the molecular compositions of insulin further differentiate each zone by their scale, color, and application. P+M also created branding programs for the headquarters' two dining facilities.